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Below is one of many market research case studies we've worked on.

Market Research Case Study 

Our comprehensive taste testing session provided the brewery with invaluable insights into how their low-alcohol beer resonated with consumers compared to competitors. The structured methodology ensured objective feedback, highlighting strengths and areas for refinement. Additionally, the data on pricing expectations and ideal consumption occasions offered essential market positioning guidance. Armed with these insights, the brewery was able to make informed decisions on branding, formulation, and marketing strategies - setting them up for a successful product launch. If you're looking to gain strategic consumer insights and refine your product before launch, our tailored taste testing services can help you confidently bring a winning product to market.

RESULT

To ensure unbiased and meaningful feedback, we conducted a blind taste test where the brewery’s sample was evaluated alongside competitor brands. Each respondent received drinks in a strategically varied order across different testing waves to eliminate order bias. This research targeted a Gen Z audience, a key demographic in the low-alcohol beverage market, with a total of 54 taste tests completed. Participants were carefully recruited to match the client’s ideal consumer profile, ensuring the insights gathered were relevant and actionable. Each drink was assessed based on critical factors such as appearance, aroma, taste, and overall impression. Additionally, respondents shared their expectations on price points and identified occasions where they would most likely consume the beverage.

RESEARCH

A well-known brewery partnered with us to conduct a blind taste testing session, aiming to gather valuable consumer feedback on a new low-alcohol beer in development. They sought to understand how their product compared to competitor brands and gain actionable insights on key taste metrics, expected pricing, and potential consumption occasions. By leveraging real consumer insights, the brewery aimed to refine their product before launch and strengthen their market position.

REQUIREMENT

Market Research Design & Strategy, Respondent Recruitment, Survey Design, Survey Creation, Survey Hosting, Survey Management, Survey Reporting, Market Research Analysis & Reporting, Taste Testing

TAGS:

A leading brewery partnered with our team to conduct a blind taste testing study aimed at refining a new low-alcohol beer before launch. Targeting Gen Z consumers, the research went beyond flavour assessment to include insights on price expectations, consumption occasions, and core sensory attributes such as aroma, appearance, and mouthfeel. Carefully controlled testing ensured unbiased results, while the comprehensive feedback informed product formulation, branding, and packaging decisions. The brewery emerged with clear, data-backed direction—enabling a confident market entry and a product closely aligned with consumer preferences.

Brewery Research

Taste Testing

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PROJECT DEEP-DIVE

A renowned brewery engaged our team to conduct a blind taste testing session aimed at refining a new low-alcohol beer prior to its launch. Their goal was to benchmark their product against key competitors and explore consumer reactions in depth.

1. Brewing a Better Product

The brewery wanted more than just flavour feedback—they sought data on price expectations, consumption occasions, and how their product performed on core sensory metrics such as taste, aroma, and appearance.

2. A Strategic Objective

To ensure objectivity, we designed a blind taste test with strategically rotated sample orders across testing waves. This eliminated order bias and ensured that results reflected genuine preferences.

3. Bias-Free Taste Testing

Participants were carefully selected to reflect the brewery’s target audience: Gen Z consumers. This demographic plays a growing role in the low-alcohol beverage market and provided highly relevant feedback.

4. Reaching the Right Audience

Each beer sample was assessed on multiple criteria, including aroma, flavour, mouthfeel, appearance, and overall impression. Participants also shared insights into what price they would be willing to pay and when they would be most likely to consume the product.

5. Comprehensive Evaluation

The brewery gained data-driven clarity. They understood how their beer compared with the competition, where it excelled, and where adjustments could enhance its appeal.

6. Tangible Results

The findings informed branding, packaging, and even formulation changes. The brewery used these insights to strengthen the product’s positioning ahead of its release.

7. Guiding Product Development

By aligning product attributes with consumer expectations, the brewery maximised its chances of a successful market launch. Strategic testing led to smarter decision-making and a stronger market fit.

8. Launching with Confidence

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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.

 

Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.

 

All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.

 

We look forward to chatting with you!

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Nottingham University

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Amy

Febreze

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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Richard

Confidential Client

"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

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