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Privacy Overview

MRFGR is committed to the privacy and security of your data and fully adheres to the General Data Protection Regulations (GDPR) and the Market Research Society Code of Conduct. Our aim is to make sure that any data you provide is held securely and that you’re fully aware of how your data is used and what happens to it. Below are some further details relating to our data protection policy.

You have a right to access, rectify, erase and restrict processing of any personal date you provide. You also have a right to obtain and reuse any personal data stored.

What data do you store?

MRFGR stores the data you provide on sign-up. This includes your email address, forename, gender, date of birth, nationality, country, postcode and the password for your user account (however please note that your user account password is encrypted and cannot be viewed by MRFGR employees).

- We need to process the information you provide on sign-up in certain ways to provide our services to you, in accordance with our Terms and Conditions. This is under the, "Performance of a contract" lawful basis and this processing is necessary to perform the contract between you and us.

- We rely on your consent when processing data which you provide when applying for paid market research opportunities through the website (i.e. your answers to 'screening questionnaires')

- In certain cases we may process your information where necessary to further legitimate interests where those legitimate interests are not overridden by your rights or interests. This involves notifying you of any important news relating to the website, your account, and notifying you of local and relevant paid market research opportunities only (as opposed to 'all' market research opportunities).

In addition to this, you can chose to provide further information relating to your work, utilities and services, interests and hobbies so that we can better match market research opportunities to your profile (e.g. if we're looking for Tesco shoppers and we can see that you shop with Tesco, we will notify you of that particular opportunity first). However this data is purely optional and only stored if you choose to provide it.

MRFGR stores your responses to screening questionnaires for a short period.

We also store certain data when you submit a message to us through the contact form, including your email address, name, contact number, and current IP address.

How long do you store my data for?

Your login and registration details are stored indefinitely unless you chose to delete your account. This data includes your email address, forename, gender, date of birth, nationality, country, postcode and the encrypted password of your account (which isn’t viewable to MRFGR employees).

Your profile details (which you can optionally provide) are stored indefinitely unless you decide to actively delete these from the, “Your Profile” section of your account, or until you decide to delete your account.

All of your responses to recruitment screeners and screening questionnaires are stored for a period of 3 months, after which they are deleted. In rare instances the data retention period on certain screening questionnaires might be longer (particularly for projects which run for more than 3 months) but you will always be informed of the finalised retention period before completing that specific screening questionnaire.

What do you actually use my data for?

MRFGR processes your registration data so that we can get in touch with you regarding relevant paid market research projects that you might be interested in, allow you to access your account on the website and to allow you to apply for paid market research through our webpages. We also use information you provide to target you with relevant market research opportunities (for example, if we're looking for students, we will specifically target those who have identified as a student on their profile first).

The details you provide in a screening questionnaire are only used to assess your suitability for a market research project against previously set criteria. You will complete a consent form whenever applying for a market research project which will provide more specific information about how your data will be used.

How can I see what data is stored by

All of the data you have provided can be viewed from the, “Your Profile” section of your account. Click on the relevant section (e.g. “My Work Profile”) and you can view what data you have provided on that particular section.

If you would like to view the data that you have provided in a screening questionnaire, you will need to make a request to view this information through Please note that requests to view held data can take up to 48 hours to complete and requests to view the data will need to be made from the email account associated with that data. If you no longer have access to that email account but still wish to view that data, please contact and a member of the team will assist you with your request.

How can I update my data?

You can update or change any data you have provided by visiting the, “Your profile” section of your account. If you wish to change or update the data you provided in a screening questionnaire, please contact a member of the MRFGR team via email ( or by contacting one of our office numbers.

How can I delete my account?

You can delete your account at any time by visiting the account deletion page ( and selecting, "I would like to permanently delete my account from". If you are unable to access your account you can contact a member of the team and request an account deletion this way (via Your account will be deleted as soon as possible after receiving your request but may take up to 24 hours in some cases.

Account deletion erases all information pertaining to that account.

If you delete your account and change your mind, you can always sign-up once more but please note that you will need to provide your details again. We’re unable to restore your details after account deletion.

How secure is my data?

Your data is fully secure at all times. MRFGR uses cutting-edge encryption and your security is our number one priority. Your data is protected by 2048-bit encryption which utilises a hybrid system that employs the best features of both symmetric and asymmetric encryption. In addition to this all data is held on the highest level Amazon secure servers.

All data transmitted to and from is transmitted via SSL encryption.

Is my data sent anywhere outside of

No, never without your express permission. All of your registration data stays on and we do not share, distribute or publish this with third parties.

There are instances when the information you provide in a screening questionnaire will need to be passed onto the client so that they can approve you for a market research project. However we will always obtain your consent beforehand and you will always be made fully aware of who your data will be sent to, how it will be used, how long it will be held for, and what your rights are. MRFGR always ensures that they will take your privacy as seriously as we do and comply with data protection laws.

You are fully able to decline consent on any given instance.

Are there any exceptions?

There are rare exceptions where MRFGR may be forced to disclose data to a government agency lawfully requesting the same or to any court acting in pursuance of its powers.

However nothing in this Agreement relating to the confidentiality of information shall prevent or hinder MRFGR from complying with its legal obligations as to disclosure or otherwise under the GDPR.

A note on Google Ads

We use Google Analytics to ensure our marketing efforts are reaching the right people. As part of this, we collect specific visitor cookie data, such as where they come from, how they found us, and what words they searched on search engines such as Google to find our website. Google Analytics collects this data generally and it is not used to identify you as a specific person. In essence, we use this data to:

  • Keep track of any advertisements and monitor which advertisements people click on when they visit our website.
  • Gather data on the traffic that visits out website so we can offer the best experience in the future, including:
  1. The specific ad they clicked on
  2. What keywords they entered to find us
  3. What specific device and browser they are accessing our website on to help with optimisation
  4. The exact time they visited the website
  5. The exact time and whether they completed certain activities (sent a message through the contact form, started a chat with our live chat function, clicked one of the phone numbers)

Remarketing with Google Adwords ensures that users see specific advertisements or content based on the websites they visit, and Google may therefore use this data to deliver specific content based on your website history. So visiting a website like MRFGR may mean you see advertisements based on this history in places like Google searches, etc.

We work with other third-party vendors like Google i.e. Google Analytics to collect general visitor data, optimise and serve ads based on previous website visitor data. Please note that certain groups of personal information are not collected or used, including information relating to your race, religion or sexual orientation.

If you would prefer to opt out of Google Analytics, you can visit your Google Account Ads Settings page ( You can also opt out of third-party vendor's use of cookies through visiting Network Advertising Initiative opt-out page or control the use of device identifiers by using their device’s settings.

For more information and an advanced explanation of Google Ads and our marketing policy, please visit our Privacy Policy.

How do I get in touch?

You can contact our data protection officer if you have any questions relating to our data policy or the processing of your data - / 0 207 617 7621. You should also be aware of your right to complain to a supervisory authority if you are unhappy with the way we have dealt with your data request.

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