3 project examples
Understand customers
Learn what customers need, how they decide and what would make them choose, stay or leave.
Client projects
Case studies by research objective.
See the objective, delivery approach and evidence behind MRFGR research, recruitment and fieldwork projects.
Brand Awareness Research for Business Support Services
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A regional business growth organisation needed to understand which campaigns were being recognised and how businesses viewed its support. An online...
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One project can support more than one research objective.
Find projects with a similar research objective. The full case study list below includes the methods, audience and work delivered for each project.
3 project examples
Test a product or concept
Replace internal assumptions with evidence before launch, investment or creative development.
3 project examples
Improve marketing performance
Understand whether campaigns, messages and channels are landing with the people they need to reach.
3 project examples
Strengthen your brand
Measure awareness, perception, positioning and the associations people hold in the market.
3 project examples
Explore a new market
Assess opportunities, competitors, audiences and barriers before committing budget or resource.
3 project examples
Improve customer experience
Identify where customer journeys create friction and what evidence would support better decisions.
3 project examples
Recruit participants
Find, screen and manage the right people for focus groups, interviews, surveys and specialist studies.
Client proof
Complete MRFGR case study library.
Explore 8 distinct projects across research consultancy, customer insight, surveys, participant recruitment and fieldwork delivery.
Brand Awareness Research for Business Support Services
A regional business growth organisation needed to understand which campaigns were being recognised and how businesses viewed its support. An online survey of 200 businesses...
Relevant objectives
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Improving The Customer Journey
A UK fitted furniture brand wanted to improve the buying journey without losing the personal service customers valued. MRFGR recruited current and abandoned customers for three...
Relevant objectives
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Influencer Marketing Research for Brand Ambassador Selection
A global pet technology brand needed more than celebrity recognition to guide ambassador selection. MRFGR gathered consumer ratings of familiarity, trust and credibility across...
Relevant objectives
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International Healthcare Research Recruitment & Interview Management
A US-based client needed healthcare professionals and patients with rare conditions for a two-country study. MRFGR recruited 40 participants and coordinated moderation,...
Relevant objectives
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On-board Customer Intercepts
Two on-board research projects explored who passengers were, how they perceived the rail service and what could improve their journeys. MRFGR combined fieldwork and analysis to...
Relevant objectives
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Large Scale UX Respondent Recruitment
A consultancy needed carefully screened participants for a global streaming platform’s eye-tracking research. MRFGR handled recruitment, appointments, participant communication...
Relevant objectives
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Taste Testing
A brewery wanted to compare a new low-alcohol beer with competing products before launch. MRFGR completed 54 blind taste tests, exploring sensory reactions alongside expected...
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User Satisfaction Surveys
Waste and recycling services in West Yorkshire and East London needed direct feedback from residents. MRFGR collected more than 2,300 survey responses on accessibility, staff,...
Relevant objectives
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