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Essential storage

MRFGR records your consent choice in your browser's local storage so the website can remember whether you accepted or rejected optional technologies. This storage is necessary for the consent controls to work consistently.

Essential storage does not enable optional analytics or advertising. Core website pages and enquiry forms remain available when optional consent is rejected.

Optional analytics and advertising

On the live website, we use Google Tag Manager for Google Analytics and Google Ads. These services adjust their measurement to your consent settings. Before you accept, or if you reject, Google may receive your consent status and limited measurements without optional analytics or advertising cookies.

Allowing measurement enables optional cookies and more detailed measurement, including the source, device and page-journey information attached to your enquiry. Personalised advertising is a separate choice. You can browse and enquire without accepting either choice, and change your choices at any time.

Google consent settings start as denied. Production measurement is disabled on local, preview and staging hosts. LinkedIn Insight Tag, Microsoft Clarity and OpenAI Ads Pixel are currently paused in the rebuild configuration.

Active services handle measurement data in accordance with their own policies. Their cookies and retention periods may change when the providers update their services.

Enquiry matching

With your measurement permission, we send Google a SHA-256 hash of the email address supplied with a successful enquiry to help connect that enquiry to our advertising. A hash is a transformed matching identifier, not anonymous data. We do not include your message, name or attachments in this matching event.

If we later speak to you, staff may add your verified personal telephone number with your permission. It is optional and is not requested on the public enquiry form. Staff review qualified new-client enquiries separately before sharing their outcome, value and hashed matching details with Google Ads; submitting a form does not automatically count as a qualified conversion.

This measurement does not subscribe you to marketing emails. Google decides whether an advertising match is possible; a match is not guaranteed. Contact-data matching is not enabled when measurement permission is missing or withdrawn.

Your choices

The consent panel lets you accept all, reject all, or manage measurement and personalised advertising separately. Rejecting optional technologies also clears optional attribution values stored by this website. Previously saved choices are not treated as permission for a new contact-data matching purpose.

You can reopen the consent panel at any time using Cookie settings in the footer. Withdrawing consent applies from that point onwards and does not make earlier processing unlawful.

Browser controls

Most browsers let you inspect, block or delete cookies and local storage. Blocking all browser storage may prevent the website from remembering your consent choice, so the consent panel may appear again.

Browser controls are separate from the MRFGR consent panel and vary by browser and device. Refer to your browser's support information for current instructions.

More information

For more detail about how MRFGR handles personal information, read the Privacy Overview and Privacy Policy. If you have a question about these controls, contact MRFGR through the website contact page.