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Privacy Policy

In this MRFGR a division of AGENTC Ltd (MRFGR) Privacy Policy any defined terms will have the same meanings given to them in the MRFGR terms and conditions of use.

It is MRFGR’s policy to respect the privacy of its Members. MRFGR will never edit, share or disclose any personal information about you without your prior consent. In the course of your membership of MRFGR, MRFGR may acquire personal data and information about you which you have provided in the course of registering on the website or participating in MRFGR projects which may include - but will not be limited to - online panels and surveys, other online activities, focus groups, depth interviews, usability sessions, workshops and other offline activities. This information may include, your name, home address, email address, telephone number and any other information provided in relation to your participation with MRFGR. This information will be treated in accordance with the GDPR and also in accordance with the Market Research Society Code of Conduct.

Google Ads / Analytics

We use Google Analytics to ensure our marketing efforts are reaching the right people. As part of this, we collect specific visitor cookie data, such as where they come from, how they found us, and what words they searched on search engines such as Google to find our website. Google Analytics collects this data generally and it is not used to identify you as a specific person. In essence, we use this data to:

- Keep track of any advertisements and monitor which advertisements people click on when they visit our website.

- Gather data on the traffic that visits out website so we can offer the best experience in the future, including:

-- The specific ad they clicked on
-- What keywords they entered to find us
-- What specific device and browser they are accessing our website on to help with optimisation
-- The exact time they visited the website
-- The exact time and whether they completed certain activities (sent a message through the contact form, started a chat with our live chat function, clicked one of the phone numbers)

When you interact with our website, wether in a client or respondent capacity, we may take that information i.e. your email, name, number, location and use them to inform the AI in applications such as Google Ads Customer Match, which lets us use the information that you've shared to re-market back to you via other online Ads, or help the application’s AI (such as in Google Ads) to help target Ads to similar people such as yourself (helping create likely buyer profiles for Google AI to learn from and to present them with highly targeted Google Ads).

This is data is safe, anonymous and only used by the application (Google for example) for the benefit of MRFGR and does not share this information with any other providers or use it to help their own gains. Generally, these applications (i.e. Google) keep your data confidential and secure using exacting industry-leading standards to protect your user data.

Google Ads specifically state the following information:

Google doesn’t receive actual email addresses. Google’s system transforms the contact information that we have for Google accounts, like email addresses and phone numbers, into hashed codes using the secure hashing algorithm SHA256, a one-way hashing mechanism that isn't unencrypted by Google.
Here is how we treat the data files that you upload:

Limited data use. We won’t use your data files for any purpose other than to create your Customer Match audiences and ensure compliance with our policies. We won’t use your data files to build or enhance profiles of your customers.

Limited data access. We won’t share your data files with other Google teams other than to create your Customer Match audiences and ensure compliance with our policies. We use employee access controls to protect your data files from unauthorised access.

Limited data sharing. We won’t share your data files with any third party, including other advertisers. Google may share this data to meet any applicable law, regulation, legal process or enforceable governmental request.

Limited data retention. We won’t retain your data files for any longer than necessary to create your Customer Match audiences and ensure compliance with our policies. Once those processes are complete, we'll promptly delete the data files that you uploaded via the Google Ads interface or the API.

We are also committed to ensuring that the systems that we use to store your data files remain secure and reliable. We have dedicated security engineering teams to protect against external threats to our systems. We store all your data files in an encrypted format to protect against unauthorised access.
We won’t use the fact that a Google user is in your Customer Match audiences to build or enhance profiles about that user, and we won’t share that a Google user is in your Customer Match audiences with any third party, including other advertisers. When generating your similar audiences, we may compare the profiles of the Google users in your Customer Match audience with the profiles of other Google users. As with other Google advertising products, we may use information derived from impressions or clicks on Customer Match ads to improve Google Ads and other Google products and services.
We work with other third-party vendors like Google i.e. Google Analytics to collect general visitor data, optimize and serve ads based on previous website visitor data. Please note that certain groups of personal information are not collected or used, including information relating to your race, religion or sexual orientation.

If you would prefer to opt out of Google Analytics, you can visit your Google Account Ads Settings page ( You can also opt out of third-party vendor's use of cookies through visiting Network Advertising Initiative opt-out page or control the use of device identifiers by using their device’s settings.

A word on our usage of data you willingly provide:

MRFGR undertakes only to use the data you supply to us according to the following conditions:

We will not rent or sell any data which may personally identify you to any third party.

You will never receive communications from any third party as a result of using the MRFGR site, participating in MRFGR research activities or becoming a MRFGR panel member, unless you specifically opt to do so.

Your data may be disclosed to clients for research purposes. Such data will only be supplied in anonymised, non-attributable form such that no party external to MRFGR could use the data to personally identify you, or to contact you by any means, except for projects which require non-anonymous information and where permissions in these instances will be sort from you for your agreement to release such non-anonymous data to the external party before you take part in such a project.

Your anonymised data may be disclosed to business associates, marketers or advertisers for the promotion of MRFGR services. By way of example, we may disclose to an advertiser the percentage age groups of our Members. Such data will be supplied in anonymised, non-attributable form such that no third party could use the data to personally identify you, or to contact you by any means.

Research results may also be released into the public domain. This is typically in aggregate form (e.g. 20% of respondents said black was their favourite colour) and will not result in the disclosure of any personal identifying information.

We will clearly state why we are collecting personal information and how it will be used. At your request we will allow you to inspect and edit any personal data relating to you.

MRFGR undertakes to store your personal data securely. The accessing and processing of personal data by MRFGR personnel will be restricted to business requirements including, but not necessarily limited to:
Research data analysis;
Project organisation such as for focus groups, depth interviews, workshops and other similar MRFGR projects;
Panel communications (please see below);
Fulfilment of prizes and payments;
Technical processing;
Addressing of queries, technical problems or complaints.

You are responsible for maintaining the confidentiality of your login information (your username and password). You are fully responsible and agree to indemnify MRFGR against all activities (including for the avoidance of doubt, the activities of persons other than yourself) that occur under your login or account. You must ensure the full exit from your MRFGR website/s access at the end of each session (this is particularly important for those using a shared computer).

We cannot ensure that private communication and other identifiable personal data will never be disclosed in ways not described in this section. By way of example (without limiting the foregoing) we may be forced to disclose the data to a government agency lawfully requesting the same or to any court acting in pursuance of its powers. We reserve the right to and you hereby agree to allow us to disclose any information about you to law enforcement, government officials or to any court or court officials as we in our sole discretion believe necessary or appropriate.

Nothing in this Agreement relating to the confidentiality of information shall prevent or hinder MRFGR from complying with its legal obligations as to disclosure or otherwise under the GDPR.

By becoming a MRFGR member you agree to allow MRFGR to communicate with you in relation to your membership of MRFGR and opportunities to participate in MRFGR projects. These include but are not necessarily limited to communications relating to:

MRFGR polls;
Other forms of MRFGR research;
MRFGR research results;
MRFGR newsletters;
Changes which may affect your participation in MRFGR projects or activities;
Panel care communications (e.g. account queries and / or complaints);
Payment or prize fulfilment.

Besides payment or prize fulfilment, communications will typically take place via email or telephone. MRFGR will always use these communication methods responsibly.

Like many other commercial websites we may use cookies. A cookie is a text file in the browser directory of your computer's hard drive. Any website other than the one that set up the cookie cannot read the cookie. Cookies will enable our website to recognise personally identifiable information you have voluntarily given us and we may use it to present you with custom web pages.

The Website contains links to other sites and vice versa. This privacy policy applies solely to information protected by MRFGR on this Website.

We may update this privacy policy from time to time.

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