If you agree to attend a market research project but fail to attend you will automatically be excluded from any future research requirements as we operate a “one strike and you're out” policy. You may think this sounds harsh but please consider that not only have you effectively ruined the research project (a certain number of people are always required to attend to voice their opinion), we do not receive any fees from the client, and you will have also taken the place of someone else who would have willingly attended. If you are in any doubt about your attendance to a research project you must call the office as soon as possible so we can attempt to find you a replacement.