MRFGR tests how people respond to your advertising and what they remember about it. We use research to assess messages, creative ideas and campaign results, including brand recall and audience reactions. The findings help you decide what to keep, change or test next.
Advertising Effectiveness Research helps brands determine if their marketing efforts are truly resonating with the target audience and generating the desired outcomes. This service provides an in-depth analysis of your advertising campaigns to pinpoint their strengths and weaknesses, offering valuable insights to boost your return on investment and refine future strategies. Whether it’s a digital campaign or a traditional media blast, understanding how your ads perform is crucial to maximising efficiency and effectiveness.
Planning advertising effectiveness research
Investigate whether the target audience remembers or recognises the advertising.
Explore comprehension, relevance and reactions to the creative or message.
Use the findings to consider creative, messaging or future campaign changes.
Share the campaign materials, target audience and measures you want to investigate. Recall or stated intention is not proof of sales caused by the campaign.
Measuring the effectiveness of your advertising is not just about tracking exposure or counting clicks. It’s about understanding how your advertising influences perceptions, behaviours, and ultimately, consumer decisions. By evaluating how well your ads reach and impact your target audience, you can make informed adjustments that enhance your marketing impact and drive more focused, cost-effective campaigns.
Our approach combines cutting-edge tools and methodologies to provide a comprehensive evaluation of your advertising campaigns. We use a mix of quantitative data, such as reach and frequency metrics, and qualitative insights from consumer surveys and focus groups. This dual approach allows us to gauge not only the visibility of your ads but also their effectiveness in conveying the intended message and evoking the desired response.
We focus on metrics that offer real insights into the effectiveness of your advertisements. These include brand recall, audience engagement, conversion rates, and overall ROI. Our bespoke analytic tools help pinpoint which aspects of your campaign are working and which need refinement, enabling you to allocate your marketing budget more effectively and boost the overall performance of your campaigns.
Leverage our findings to supercharge your future advertising strategies. With detailed analysis and actionable insights, we help you not only understand the impact of your current campaigns but also plan more effective future promotions. By identifying successful elements and areas for improvement, we guide you towards advertising that not only reaches but resonates with your target audience, ensuring every penny of your advertising spend works harder for you.
Project examples
A regional business growth organisation needed to understand which campaigns were being recognised and how businesses viewed its support. An online survey of 200 businesses connected brand awareness with campaign recall, business priorities and perceptions of effectiveness.
Read case studyMRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
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Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
It ensures advertising spend delivers a return on investment. By understanding what works and what doesn’t, businesses can refine messages, channels, and targeting.
Open FAQAdvertising effectiveness research measures how well advertising campaigns achieve their objectives, such as increasing awareness, driving purchase intent, or changing perceptions.
Open FAQYes. We research TV, print, outdoor, radio, digital display, video, and social media advertising, ensuring comparability across channels.
Open FAQWe use econometric modelling, matched market tests, and sales attribution studies to measure the effect of advertising on actual business results.
Open FAQYes. We measure advertising effectiveness across multiple countries with cultural adaptation.
Open FAQThe recruitment cost of a respondent type is generally dependent on three variables, (1) the time frame to recruit, (2) the level of difficulty in terms of the screening requirement/respondent type required, and (3) the number of respondents required (large scale respondent recruits can qualify for discounts depending on certain factors).
For a quick no obligation respondent recruitment quote (we can usually turnaround a quote within minutes of the request) please call or email the office.
Open FAQYes. Pre-testing allows creative concepts, storyboards, or finished ads to be evaluated with target audiences before launch to maximise impact.
Open FAQYou will receive a detailed report with campaign KPIs, creative diagnostics, and recommendations for optimising future advertising spend.
Open FAQRelated services
If your brief involves a wider commercial question, these related services may also help shape the right qualitative, quantitative or mixed-method approach.
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Share what you need to understand, the audience, market, product, brand or campaign context, plus any existing data or deadlines.