MRFGR interviews people in shops or as they leave, while the visit is still fresh in their minds. We ask about their experience, purchases and reasons for particular choices. The findings help retailers and brands understand what happens during a shopping visit and where to investigate improvements.
In-store and exit interviews provide you with immediate, actionable feedback directly from your customers at the crucial point of their shopping experience. Whether they are making a purchase or just browsing, these interviews capture genuine reactions and thoughts that are fresh in their minds, giving you a clear insight into your customer's needs and satisfaction levels.
Planning in-store / exit interviews
Define the stores, shoppers and point in the shopping journey you want to investigate.
Use suitable short interviews to explore the visit, choices and impressions.
Review the feedback to consider customer experience, displays, service or other questions in scope.
Share the stores, audience, dates and questionnaire needs, including permissions for interviews at the location.
In-store and exit interviews are uniquely positioned to gather feedback at the moment of truth when customer decisions are made. This method allows you to understand what drives customer choices within your premises, be it a retail shop, a restaurant, or any customer-facing business. By engaging customers right where decisions are made, you can gauge direct reactions to your products, services, and overall environment.
Our approach to conducting these interviews is highly customisable. We develop a set of survey questions that can vary from straightforward satisfaction ratings to detailed queries about specific aspects of the customer experience. This flexibility ensures that the feedback you receive is not only relevant but also deeply insightful, helping you make informed decisions to enhance customer satisfaction and loyalty.
Immediate feedback is invaluable in today's fast-paced market environment. In-store and exit interviews allow you to adjust and respond to customer feedback quickly, often in real-time. This rapid feedback loop can lead to quick improvements in customer service and product offerings, potentially increasing customer retention and satisfaction.
Our team of skilled researchers are ready to help you implement effective in-store and exit interviews. We work closely with you to define the survey's scope, design the questionnaire, and execute the interviews efficiently. With our expertise, you can start transforming customer feedback into actionable insights that drive your business forward.
This approach allows you to directly apply these insights to enhance business performance. Partner with us to effectively utilise this valuable information.
MRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
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Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
You can learn what customers say about their visit, purchase or decision while the experience is recent. The findings help you identify issues with the store experience and questions to investigate further.
Open FAQThese are interviews conducted immediately after a shopping experience, often at the point of exit, to capture fresh feedback.
Open FAQThey provide immediate, accurate recall of experiences, decisions, and perceptions while the shopping event is still fresh.
Open FAQYes. We run exit interview projects worldwide with local research teams.
Open FAQThey typically last 5–15 minutes, keeping the process convenient for participants.
Open FAQThe recruitment cost of a respondent type is generally dependent on three variables, (1) the time frame to recruit, (2) the level of difficulty in terms of the screening requirement/respondent type required, and (3) the number of respondents required (large scale respondent recruits can qualify for discounts depending on certain factors).
For a quick no obligation respondent recruitment quote (we can usually turnaround a quote within minutes of the request) please call or email the office.
Open FAQDepending on the brief, you may receive coded responses, tabulated results, a summary of themes and recommendations. We agree the questionnaire, locations, audience and reporting format before fieldwork.
Open FAQThey can be structured for quantitative analysis or open-ended to explore qualitative insights.
Open FAQRelated services
If your brief involves a wider commercial question, these related services may also help shape the right qualitative, quantitative or mixed-method approach.
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Share the stores, audience, dates and questionnaire needs, including permissions for interviews at the location.