MRFGR provides moderators to guide research interviews and group discussions. They follow the agreed topics, ask follow-up questions and give participants space to explain their views. We match the moderator's experience to your audience and subject, with support available for consumer, business and specialist research.
Gain premium insight through established market research moderators and make smart decisions.
At MRFGR, we offer a team of excellent PhD trained specialists with experience in consumer, medical, c-suite, political, and business-to-business moderation, along with child-friendly, CRB checked consultants who are able to help you connect with younger audiences. Whether you're conducting a focus group, depth interview, online research, consumer testing or ethnographic study, we have the right moderator, the knowledge, and the experience to facilitate the sessions and obtain high-quality findings that you can use to improve upon your business potential.
Planning moderators
Brief the moderator on what you need to learn and the people taking part.
Use an appropriate discussion guide and facilitation style to explore participants' experiences and views.
Agree recording, debriefing and any analysis or reporting responsibilities before the sessions.
Share your research objectives, audience, guide and session format, and specify any subject expertise or language requirements.
Qualitative moderation is one of the key cornerstones of any successful market research campaign; they offer a conduit between your starting goal and the end-results. In short, they get answers to the questions posed in your planning phase, all while delivering them in a clear and concise format so that you're best informed when taking the next steps for your business.
If you're looking for some essential tips to perfectly moderate a market research session, make sure to check out our published article which includes expert advice and detailed strategies to getting the best from your respondents.
Good market research moderation begins with a thorough understanding of your main aims and goals. An initial briefing call will take place between you and a member of our skilled qualitative team to discuss what you're looking to grain from your market research project; this information will then be used to craft a comprehensive and professionally styled discussion guide which we believe will suitable obtain the right detail you need.
In the lead-up to your project, there will be opportunities to refine and improve upon the guide that we have already built. Our team will work alongside you to assist in making any tough decisions or helping to expand upon the questions, topics, and instructions that have already been set.
All of our moderation begins and ends with an 'on the ground' briefing, meaning you have time to personally connect with the moderator and further-clarify on areas of importance, sticking points, or sections where greater depth or attention is needed - you may also use this opportunity to highlight any final, last-minute slight changes to the guide. Room will be left in all research discussions for client interjections, usually at a break when the moderator will leave the room to speak with the client privately. Then, at the end of the research, the moderator will provide you with a verbal interpretation of the findings which will later be summarised into written bullet-points later that evening / early the next morning.
A summary executive report or additional analysis will also be provided if requested by the client.
Moderation is essential, so don't take any chances and get a specialist moderator for your research project today.
Get in touch with our expert team to discuss your requirements and how we can help you.
Project examples
A US-based client needed healthcare professionals and patients with rare conditions for a two-country study. MRFGR recruited 40 participants and coordinated moderation, translation and delivery of the mock injection devices needed for interviews.
Read case studyMRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
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Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
They ensure participants feel comfortable, discussions stay on track, and insights are rich.
Open FAQModerators guide discussions in focus groups, interviews, or workshops to generate insights.
Open FAQYes. We work with culturally fluent moderators across markets.
Open FAQThey are trained in facilitation, probing, and managing group dynamics.
Open FAQFocus groups, in-depth interviews, ideation workshops, and ethnographic studies.
Open FAQDeliverables include discussion guides, transcripts, and analysis outputs.
Open FAQModeration ensures quality insights and reliable research findings.
Open FAQRelated services
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Share your research objectives, audience, guide and session format, and specify any subject expertise or language requirements.