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The main consideration when getting transcriptions of your groups is to consider the transcriber. If multiple people are speaking at the same time, or have heavy accents, or simply the audio recording is of poor quality the transcriber will inevitably have problems in transcribing the focus group. Make sure only one person speaks at a time, there are no background noises and your recording is of a suitable quality (surprisingly some market research viewing facilities have terrible sound recordings).

What do I need to consider when getting my groups transcribed?

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