Discover where and how consumers really focus their attention. Eye tracking technology uses advanced sensors to monitor gaze and eye movement, offering precise insights into user engagement and behaviour. Ideal for enhancing website usability, product packaging, and advertising effectiveness, our eye tracking service provides a deeper understanding of consumer interactions, helping you make data-driven decisions that captivate and convert.

Fieldwork support ensures seamless and accurate data collection for market research projects. From participant recruitment to comprehensive data management, experienced teams handle face-to-face interviews, online surveys, and focus groups. Using advanced technology for data accuracy and security, end-to-end support covers planning, logistics, and ethical compliance. Fieldwork support makes market research projects easier and ensures their success, allowing clients to focus on understanding their market and making the correct strategic decisions. Trust our fieldwork support to handle the complexities and deliver reliable results for impactful insights.

We have been conducting market research focus groups for years. We help with 'all' parts of the process. Throughout MRFGR's history, we have assisted in creating and managing hundreds of focus groups, at all different stages in their life cycle - whether managing a focus group from concept, recruiting participants only, or picking up the slack at the tail end of the project, and helping to boost respondent numbers where other companies have failed. This means that we are well-prepared to help with all of your focus group needs, wherever you need us. Update: 01/05/2020 - Since the Covid-19 / Corona Crisis clients can now also conduct their focus groups remotely - see info on remote focus groups here.

Gender Research explores the diverse spectrum of gender identities to deliver profound insights into consumer behavior, societal roles, and economic opportunities. It equips businesses with data to design inclusive products and marketing strategies that resonate with all consumers, enhancing brand loyalty and societal impact. Embrace the power of inclusivity with our comprehensive Gender Research services, tailored to foster connectivity and equality in the marketplace.

Generational Market Research provides essential insights into the distinct behaviours, values, and preferences of different age groups, from Baby Boomers to Generation Z. It helps businesses tailor their products and marketing strategies to effectively connect with each demographic, ensuring your messages resonate and your engagement strategies succeed. Discover the power of targeted, generational insight to drive your business forward.