B2B Panel Services

MRFGR recruits business professionals to take part in research about their work, buying decisions and industry needs. We can arrange surveys with people selected by role, sector or other agreed criteria. Their feedback helps you assess products, services and marketing aimed at business customers.

B2B Panel Services

Our B2B Panel Services are crafted to help businesses gain a deep understanding of other businesses' needs and preferences. By utilising our curated panel of business respondents, you can gather critical insights to refine your B2B strategies, and improve your business relationships and marketing approaches with data-driven decisions.

B2B panel research in a nutshell

  1. Define the business audience

    Specify the industries, organisation sizes, job roles and buying responsibilities that matter to your study.

  2. Ask relevant questions

    Shape surveys around business needs, purchasing decisions or the proposition you need to investigate.

  3. Use the findings

    Agree the comparisons and reporting needed to inform your B2B product, marketing or commercial decisions.

Share the decision-maker criteria, markets and research question so audience access and sample feasibility can be discussed.

Industry-Specific Insights

Access data from various industries, gaining sector-specific trends and behaviours. Informed decisions tailored to your industry’s unique challenges and opportunities are crucial for maintaining competitiveness. Use these insights to fine-tune your offerings and marketing approaches, ensuring they align with industry needs and preferences.

Decision-Maker Feedback

Engage with key decision-makers and influencers within businesses to understand purchasing decisions, vendor preferences, and business needs. Feedback from these high-level professionals is essential for refining your B2B marketing and sales strategies. Tailor your approach to meet executive requirements, enhancing the effectiveness of your business interactions.

Customised Surveys

Design surveys that address your specific research needs. Whether exploring market trends, product viability, or competitive analysis, our bespoke surveys ensure precise information gathering. Customised surveys provide detailed data that directly informs your business strategies, ensuring relevance and actionability.

Data-Driven Strategies

Analyse insights from our B2B panel to develop actionable recommendations. Enhance your product offerings, marketing tactics, and overall business strategy using data-driven insights. Making informed decisions based on reliable data leads to business growth and success, optimising your B2B engagements for better outcomes.

Some of the organisations we have worked with

These organisations and the feedback below relate to MRFGR projects across our services.

What clients say about MRFGR

Feedback from other MRFGR projects.

Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.

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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.

The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.

Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.

For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.

MarkHeathrow Express

MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.

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I highly recommend Matthew & Paul - they're fab!

OliviaConfidential Client

When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.

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I was extremely happy. And, more importantly, so was my client.

SebastianNHS

MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.

RichardVodafone

Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!

LukeSky

MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.

MurrayNottingham University

It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.

SusanneNescafe

Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.

RichardSolicitors Regulation Authority

I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.

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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.

AmyFebreze

The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.

RachaelCountrywide

We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.

Theoe.on

MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.

DougConfidential Client

B2B Panel Services FAQs

Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.

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What are B2B panel services in market research?

They provide access to panels of business professionals and decision-makers for targeted research studies.

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What types of professionals are included in B2B panels?

Panels include IT managers, healthcare professionals, financial executives, and other industry specialists.

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Why are B2B panels valuable?

They allow rapid access to hard-to-reach professional audiences across industries.

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Do you manage international B2B panels?

Yes. We operate B2B panels across multiple regions globally.

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How do you ensure data quality in B2B panels?

We use verification, validation, and monitoring of participation.

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What outcomes can businesses expect?

B2B panels deliver fast, reliable access to professionals for decision-making insights.

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How are B2B panels recruited?

They are recruited through professional networks, verification processes, and partnerships.

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What deliverables are provided?

Deliverables include respondent access, profiling data, and survey results.

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Discuss b2b panel services

Share the decision-maker criteria, markets and research question so audience access and sample feasibility can be discussed.

Discuss your project