MRFGR researches why customers choose your brand, keep buying or move to a competitor. We examine their experiences, expectations and level of engagement through research suited to your audience. The findings help you identify what matters to customers and where changes could encourage them to stay.
Unlock the Power of Customer Commitment with Brand Loyalty & Engagement Research
Brand loyalty isn't just about repeat business; it's about creating fervent advocates for your brand. Our Brand Loyalty & Engagement Research helps you understand the why behind customer choices and develops strategies to foster deeper, lasting connections. With tailored research approaches, we dig into the dynamics that bond customers to your brand, ensuring they choose you, time and again.
Planning brand loyalty & engagement research
Explore the needs, experiences and motivations behind repeat purchases and recommendations.
Investigate how people interact with your brand and how those experiences relate to their loyalty.
Compare audience groups or competitors to identify where customer relationships could be strengthened.
Tell us which customers matter, what loyalty means for your business and which relationships or behaviours you want to investigate.
Discover What Drives Your Customers
Unveil the key factors that influence customer commitment to your brand. Our research delves into emotional triggers, satisfaction levels, and the unique selling propositions that resonate with your audience. By identifying these core elements, we help you craft marketing strategies that not only attract but also retain a loyal customer base.
Gauge the Depth of Customer Relationships
Through innovative methods like sentiment analysis, engagement surveys, and digital footprint analysis, we measure how customers interact with your brand across various platforms. This data offers invaluable insights into how engaged your customers are and how these interactions translate into loyalty. Our comprehensive analytics empower you to enhance customer experiences and boost engagement levels.
Foster Lasting Brand Connections
Transform insights into action with bespoke strategies designed to enhance customer loyalty. Whether through personalised communication, loyalty programs, or exclusive offers, we provide the tools to increase customer retention. Learn how to consistently exceed expectations and keep your brand top-of-mind, ensuring customers return willingly and frequently.
Stay Ahead of the Curve
Understand where you stand in your industry with our competitive benchmarking analysis. See how your brand loyalty and engagement metrics stack up against competitors and industry standards. This perspective not only highlights your strengths but also pinpoints areas for improvement, helping you maintain a competitive edge in cultivating loyal customers.
MRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
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Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
It examines why customers remain loyal to a brand and how they interact with it over time.
Open FAQYes. We track loyalty and engagement across multiple countries for global brands.
Open FAQIt should be updated regularly, especially when launching new programmes or offers.
Open FAQIt identifies drivers of retention, helping businesses improve customer lifetime value.
Open FAQThe recruitment cost of a respondent type is generally dependent on three variables, (1) the time frame to recruit, (2) the level of difficulty in terms of the screening requirement/respondent type required, and (3) the number of respondents required (large scale respondent recruits can qualify for discounts depending on certain factors).
For a quick no obligation respondent recruitment quote (we can usually turnaround a quote within minutes of the request) please call or email the office.
Open FAQIt measures satisfaction, emotional connection, advocacy, and interaction across touchpoints.
Open FAQIt shows how loyalty drivers influence sales, profitability, and long-term growth.
Open FAQDeliverables include loyalty metrics, engagement scores, and recommendations for retention strategies.
Open FAQRelated services
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Find out moreStart a research brief
Tell us which customers matter, what loyalty means for your business and which relationships or behaviours you want to investigate.