MRFGR helps you understand how people see your brand and how it compares with alternatives. We research awareness, perceptions, preferences and the reasons behind customer choices. You can use the findings to guide brand positioning, test messages and plan changes to your products or marketing.
Gain insights into consumer perceptions, preferences, and behaviours in order to make informed decisions about brand positioning, marketing strategies, and product development.
We're one of the leading brand research agencies in the UK. With a proven track record of delivering comprehensive brand insights and strategic solutions, we are dedicated to helping businesses unlock their full potential. Our team of experienced researchers and analysts specialise in providing in-depth market intelligence, competitor analysis, and consumer behaviour insights. If you're looking for a trusted partner to elevate your brand, you've come to the right place.
Planning brand research
Establish whether the relevant audience knows and recognises the brand.
Explore what people think the brand stands for and how they compare it with alternatives.
Use the evidence to inform brand decisions or agree measures for tracking over time.
Tell us which audience matters, which brands should be compared and whether you need a baseline or a follow-up study.
We understand the importance of making informed decisions when it comes to your brand. Our brand research agency is committed to providing you with actionable data and strategic recommendations to drive your business forward. Here's why we are the preferred choice for companies seeking brand research expertise:
- Extensive Expertise: Our team consists of industry veterans who have years of experience in brand research across various sectors. We bring deep industry knowledge and a fresh perspective to every project we undertake.
- Customised Solutions: We believe that every brand is unique, and a one-size-fits-all approach won't work. That's why we tailor our research methodologies and strategies to align with your specific goals and challenges, ensuring you receive bespoke solutions.
- Cutting-Edge Tools and Technology: We leverage the latest tools and technologies to conduct comprehensive brand research. Our state-of-the-art resources enable us to gather accurate data, uncover insights, and provide you with a competitive edge.
- Holistic Approach: We take a holistic approach to brand research, considering various factors that impact your brand's success. From market trends and customer preferences to competitor analysis and brand perception, we leave no stone unturned.
We offer a wide range of brand research services tailored to meet your specific needs. Our services include:
- Brand Perception Studies: Gain valuable insights into how your brand is perceived in the market and among your target audience. Identify brand strengths, weaknesses, and opportunities for improvement.
- Competitive Analysis: Understand your competitors' strategies, positioning, and messaging to identify gaps and opportunities. Stay one step ahead of the competition with our comprehensive competitive analysis reports.
- Consumer Behaviour Research: Get a deep understanding of your target audience's behaviour, preferences, and purchase drivers. Uncover hidden insights that can guide your marketing and product development efforts.
- Market Trends Analysis: Stay abreast of the latest industry trends, emerging markets, and consumer demands. Our research will help you identify market opportunities and make data-driven decisions.
If you're ready to take your brand to the next level, our team of dedicated brand research experts are here to help. Contact us today to discuss your requirements, and let's embark on a journey to unlock the full potential of your brand. Trust MRFGR, one of the leading brand research agencies in the UK, to deliver actionable insights and drive your brand's success.
Project examples
A global pet technology brand needed more than celebrity recognition to guide ambassador selection. MRFGR gathered consumer ratings of familiarity, trust and credibility across eight markets, delivering structured raw data for the client’s own analysis.
Read case studyMRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
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Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
Brand research explores perceptions, awareness, associations, and positioning of a brand within its market. It helps businesses understand how customers and non-customers view them.
Open FAQStrong brands drive loyalty, enable premium pricing, and create competitive advantage. Research provides the evidence needed to strengthen brand positioning.
Open FAQWe conduct brand awareness tracking, brand equity measurement, positioning studies, communications testing, and loyalty research tailored to client needs.
Open FAQBy clarifying what drives brand preference and loyalty, research helps businesses focus investment on strategies that deliver measurable returns.
Open FAQYes. We design global frameworks while ensuring local cultural adaptation, allowing cross-country comparability of brand health.
Open FAQThe recruitment cost of a respondent type is generally dependent on three variables, (1) the time frame to recruit, (2) the level of difficulty in terms of the screening requirement/respondent type required, and (3) the number of respondents required (large scale respondent recruits can qualify for discounts depending on certain factors).
For a quick no obligation respondent recruitment quote (we can usually turnaround a quote within minutes of the request) please call or email the office.
Open FAQYou will gain a clear understanding of your brand’s strengths, weaknesses, and opportunities to strengthen positioning in competitive markets.
Open FAQYes. Research reveals brand associations, competitive positioning, and areas where the brand may be underperforming or overachieving.
Open FAQRelated services
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Find out moreStart a research brief
Share what you need to understand, the audience, market, product, brand or campaign context, plus any existing data or deadlines.