MRFGR researches your competitors' products, positioning, marketing and customer offer. We look at direct competitors and other ways customers could meet the same need. The comparison helps you understand the choices in your market and identify questions to address in your own plans.
Our Competitor Analysis services are designed to give you a strategic edge by deeply understanding your market rivals. We analyse their strengths, weaknesses, marketing strategies, and customer engagement to provide you with actionable insights. Whether your competitors are direct, offering similar products, or indirect, targeting your customers differently, our comprehensive analysis helps you stay ahead and make informed business decisions.
Planning competitor analysis
Identify direct and indirect alternatives relevant to your customers, category and market.
Examine propositions, positioning, strengths and weaknesses using appropriate research sources.
Use the comparison to consider differentiation, opportunities and questions that need further investigation.
Tell us which market and competitors matter, and whether you are entering a market, reviewing positioning or planning a change.
We start by identifying a spectrum of competitors in your industry—from market leaders and challengers to niche players. Our team employs advanced market research techniques to map your competitive landscape accurately. This includes analysing competitors' market share, growth trajectories, and the unique roles they play within your industry, ensuring a thorough understanding that encompasses all potential threats and opportunities.
By partnering with us for competitor analysis, you gain multiple strategic advantages:
Proactive Strategy Development: Leverage our insights to anticipate market shifts and competitor moves.
Enhanced Market Offerings: Refine your products and services based on identified market gaps and competitor weaknesses.
Optimised Marketing Strategies: Adjust and improve your marketing efforts to outmanoeuvre competitors and captivate your target audience.
Our process is meticulous and tailored to your specific industry needs:
Data Collection: We gather comprehensive data through surveys, social media listening, and direct market research.
Detailed Competitor Profiling: We assess competitors’ offerings, pricing, and marketing tactics to spotlight their strengths and vulnerabilities.
Market Position and Brand Perception Analysis: We evaluate how customers view your competitors and the overall market sentiment, providing a clear picture of where you stand.
This structured approach ensures that you receive in-depth insights and practical recommendations for strategic positioning.
Implementing the insights from our competitor analysis can dramatically transform your business strategies. We help you exploit uncovered market opportunities, refine your value propositions, and directly address areas where your competitors fall short. Regular updates and ongoing analysis ensure that your strategies evolve with the market, keeping you at the forefront of industry developments.
MRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
1 of 12
Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
Read the full testimonialShow less
Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
Read the full testimonialShow less
I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
Read the full testimonialShow less
I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
Read the full testimonialShow less
The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
Competitor profiles and comparisons help you understand competing offers, identify differences and decide where your business should focus. The findings inform your strategy; they do not guarantee a commercial result.
Open FAQCompetitor analysis evaluates the strengths, weaknesses, strategies, and market positioning of your competitors to inform your own decision-making.
Open FAQIt identifies opportunities and threats in your market, helping you to differentiate your offering and anticipate competitor moves.
Open FAQYes. We provide competitor analysis across global markets, adapting to local competitive landscapes.
Open FAQWe combine desk research, customer surveys, expert interviews, pricing analysis, and digital monitoring tools to provide a comprehensive view.
Open FAQYes. We benchmark product performance, customer satisfaction, and brand metrics against key competitors.
Open FAQYou will receive competitor profiles, comparative dashboards, and actionable recommendations for strategy and positioning.
Open FAQYes. We track online presence, advertising, SEO, and social media activity.
Open FAQRelated services
If your brief involves a wider commercial question, these related services may also help shape the right qualitative, quantitative or mixed-method approach.
Unlock the potential of your industry with our detailed Industry Analysis service. Gain a competitive edge by understanding market dynamics through Porter’s Five Forces, PEST analysis, and SWOT analysis. Equip yourself...
Find out more
Desk research, or secondary research, involves analysing existing data from reports, studies, and online sources. This method offers a quick and economical way to gather valuable insights without conducting new surveys....
Find out more
Gain insights into consumer perceptions, preferences, and behaviours in order to make informed decisions about brand positioning, marketing strategies, and product development. We're one of the leading brand research...
Find out moreStart a research brief
Tell us which market and competitors matter, and whether you are entering a market, reviewing positioning or planning a change.