MRFGR researches what consumers need, how they behave and why they make particular choices. We combine suitable research methods with analysis to explain the reasons behind the results. The findings can help you develop products, improve services and plan marketing around the people you want to reach.
Consumer Insights delve into the heart of what makes your customers tick. This service goes beyond mere numbers to uncover the motivations, preferences, and behaviours of your target audience. Whether you're looking to refine your product, tailor your marketing strategies, or innovate with confidence, our Consumer Insights provide the critical data you need to make informed decisions.
Planning consumer insights
Explore what people value, how they choose and what gets in their way.
Use suitable research methods to examine the context behind consumer opinions and actions.
Agree how the findings should help marketing, development or customer experience teams.
Define the consumer group and category, plus the decision you want the research to inform.
Our Consumer Insights process uses a variety of tools and techniques to gather data that reveals the real story behind your customer’s decisions. From consumer surveys to market research focus groups, we explore every angle to provide a comprehensive view of your consumer base. This section aims to empower businesses with knowledge to craft more impactful marketing messages and product offerings.
Turn insights into action with data that speaks directly to your business challenges. Our reports highlight not only what your customers are thinking but can also predict future trends. This predictive power enables you to stay ahead of the market, ensuring your offerings are always relevant and your marketing strategies are cost-effective and targeted.
No matter your industry, our Consumer Insights service is tailored to meet the specific needs of your business. We bring sector-specific expertise to the table, offering insights that are not only relevant but also actionable within your specific market context, allowing you to pinpoint exactly where your opportunities lie.
We do more than just deliver data. Our team ensures that the insights we provide seamlessly integrate with your existing business strategies. This holistic approach helps to enhance every aspect of your operation, from product development to customer service, ensuring that every decision is informed by up-to-date, reliable consumer intelligence.
MRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
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Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
You gain a clearer understanding of consumer needs, motivations and behaviour. Use the findings to decide which products, services or messages to develop and where further research is needed.
Open FAQConsumer insights are interpretations of data that explain consumer motivations, attitudes, and behaviours.
Open FAQYes. Insights combine data with interpretation to reveal underlying motivations and opportunities.
Open FAQYes. We analyse consumer behaviour across countries and cultures.
Open FAQThe recruitment cost of a respondent type is generally dependent on three variables, (1) the time frame to recruit, (2) the level of difficulty in terms of the screening requirement/respondent type required, and (3) the number of respondents required (large scale respondent recruits can qualify for discounts depending on certain factors).
For a quick no obligation respondent recruitment quote (we can usually turnaround a quote within minutes of the request) please call or email the office.
Open FAQAll industries benefit, from retail and FMCG to healthcare and B2B sectors.
Open FAQThey help businesses understand their customers deeply, guiding strategy and innovation.
Open FAQYes. They help tailor strategies to consumer needs, increasing effectiveness.
Open FAQRelated services
If your brief involves a wider commercial question, these related services may also help shape the right qualitative, quantitative or mixed-method approach.
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Find out moreStart a research brief
Share what you need to understand, the audience, market, product, brand or campaign context, plus any existing data or deadlines.