Taste Testing
A brewery wanted to compare a new low-alcohol beer with competing products before launch. MRFGR completed 54 blind taste tests, exploring sensory reactions alongside expected pricing and likely drinking occasions.
Read case studyProduct Testing
MRFGR recruits screened participants to record video feedback on your product or service. You can hear what they like, what they find difficult and what they would change. We agree participant requirements, product delivery, video length, editing and the timetable before you book.
Get recorded video feedback on your product or service from screened research participants. Hear what they like, what they find difficult and what they would change.
Tell us if you need feedback within three days. We will check participant availability, product delivery and the work involved, then confirm a timetable and its start date before you book.
Planning product testing
What the video testing service includes
Screened product testers
Recruitment is shaped around the people you need feedback from and the product they will test.
Recorded customer feedback
Testers record their reactions and answer your questions, giving you feedback you can watch and review.
Reviewed videos and optional editing
The team checks submissions. Agree video length, editing and any highlight reel before the test begins.
This service provides recorded product feedback. Taste tests, concept testing and other product research use different formats. We confirm participant availability, product delivery, video length, editing and the delivery timetable before booking.
Recruit product testers for your audience
We recruit product testers to match your agreed audience criteria, such as location, age, ethnicity, education and income. We confirm whether we can reach the audience before the project is booked.
Agree the number of participants, video length and questions with us. The service is available to organisations of different sizes; the scope depends on your brief and recruitment requirements.
How the product test works
Project brief: tell us about the product, the people you want to hear from and the questions you need answered.
Screening: we create a screening questionnaire and select participants who meet your agreed criteria.
Instructions: we explain the task to each participant and arrange for them to receive the product, or to buy it on your behalf if agreed.
Video feedback: participants record themselves reviewing the product and upload their videos for the team to check.
Review and editing: we check the submissions against the agreed requirements. Our in-house video team can edit the recordings or prepare a highlight reel if this is included in your brief.
Delivery: we send you the final videos in the agreed format.
Product testing in the UK and internationally
We can recruit for recorded product testing across England, Scotland, Wales and Northern Ireland, subject to the audience and delivery requirements. International recruitment, including the Republic of Ireland, is available on request.
We will agree the locations and audience mix with you before recruitment starts.
Hear participants explain their views
Participants have time to consider their thoughts before recording. They can show and explain their experience of your product, service, website or app.
The questions can cover what they like, what they find difficult and what they would improve. Recorded feedback gives you comments you can watch and review.
Plan costs and timing
Recorded tests do not require a research venue. We manage participant incentives as part of the agreed project.
Tell us your deadline and how the product will reach participants. Recruitment, delivery, the testing task and any editing all affect the timetable.
Video editing and quality checks
Our video team can prepare edited footage and highlight reels. We agree what you need before the test begins.
We check that submissions address the agreed task and meet the recording requirements before sending the final material to you.
Choose the video length
A video of a few minutes can cover a focused question or talking point. A 10-15 minute video gives participants more time to explain their views and answer several questions.
We agree the length with you based on the product, task and detail you need.
Project examples
Product Testing in practice
MRFGR clients
Some of the organisations we have worked with
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
What clients say about MRFGR
Feedback from other MRFGR projects.
1 of 12
Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Product Testing FAQs
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
What is product testing in market research?
Product testing evaluates new or existing products with consumers to measure performance, appeal, and likelihood of purchase. It helps ensure market readiness before launch or reformulation.
Open FAQWhy is product testing important?
It reduces the risk of product failure by identifying issues early. It also highlights which features drive consumer preference and purchase intent.
Open FAQHow do you recruit participants for product testing?
Participants are recruited to match your target audience. We use screening and quotas to ensure representativeness and reliability.
Open FAQWhat outcomes can we expect from product testing?
Product testing provides confidence in go-to-market decisions, identifies improvements, and ensures your product resonates with its target audience.
Open FAQWhat types of product testing do you conduct?
We conduct central location tests, in-home usage tests, sensory testing, blind testing, and comparative product benchmarking.
Open FAQHow long does advanced testing take?
Timelines vary, but advanced product testing projects typically run for 4–12 weeks.
Open FAQDo you test both physical and digital products?
Yes. We test physical FMCG products, household goods, and technology as well as digital products, apps, and software.
Open FAQCan product testing include competitors?
Yes. Competitive benchmarking allows you to understand how your product performs against alternatives on the market.
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