MRFGR designs and carries out surveys to answer questions about your audience, products, services or market. We can support the questionnaire, sample, online or offline fieldwork and analysis. The approach is agreed around what you need to measure and how you plan to use the results.
Surveys are a cornerstone of market research, providing valuable insights into consumer behaviours, preferences, and opinions. Our survey services are designed to be comprehensive, flexible, and tailored to your specific needs, ensuring you get the data you need to make informed decisions.
Planning surveys
Define what you need to measure and how the answers will inform a decision before building the questionnaire.
Choose a sample and online, telephone or face-to-face approach that suit the audience and project.
Agree the comparisons, tables, visualisations and reporting needed to interpret the findings.
A larger response count alone does not make a survey representative. Discuss audience coverage, sampling and the limits of the results alongside sample size.
Every business is unique, and so are our surveys. We design customised survey solutions that align with your objectives, whether you're looking to understand customer satisfaction, market trends, or employee engagement. Our bespoke approach ensures relevance and accuracy in the data collected, making sure that the survey results are truly reflective of your target audience’s views.
We offer surveys in various formats, including online, face-to-face, and telephone, to reach your target audience effectively. Each format is meticulously planned and executed to maximise response rates and data reliability. Our multi-channel approach ensures that no segment of your audience is left out, providing a comprehensive picture of the insights you seek.
Our advanced analytics turn raw survey data into actionable insights. Using cutting-edge technology, we analyse responses to uncover trends, patterns, and key insights, helping you make data-driven decisions with confidence. Our analytics services include detailed reporting and visualisation, making it easy to interpret complex data and identify significant findings.
Engagement is key to survey success. We employ strategic techniques to ensure high response rates, such as personalised invitations and user-friendly survey designs, ensuring you receive comprehensive and representative data. Our follow-up strategies and incentives are designed to encourage participation and enhance the quality of the responses received.
If you are planning a survey and are unsure how many completed responses you need, use our market research survey sample size calculator to estimate a suitable sample size based on confidence level, margin of error and expected response rate.
Project examples
A regional business growth organisation needed to understand which campaigns were being recognised and how businesses viewed its support. An online survey of 200 businesses connected brand awareness with campaign recall, business priorities and perceptions of effectiveness.
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A global pet technology brand needed more than celebrity recognition to guide ambassador selection. MRFGR gathered consumer ratings of familiarity, trust and credibility across eight markets, delivering structured raw data for the client’s own analysis.
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Two on-board research projects explored who passengers were, how they perceived the rail service and what could improve their journeys. MRFGR combined fieldwork and analysis to turn passenger feedback into practical recommendations.
Read case studyMRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
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Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
We always advise incentives to complete surveys unless the survey respondent views the survey as important to them (for example, the respondent may be complaining about local council initiatives so their views are important to them and so will not need incentivising).
Incentives for online surveys generally come in two forms, monetary payment (distributed using a points system where respondents can trade in points for monetary vouchers for Amazon) or prize incentives. Monetary payment is usually the preferred incentive by respondents as it's guaranteed and immediate, whereas allocating a prize to a survey - although used in 50% of instances - generally leads to a much lower and slower response rate, especially those prizes that are small in value.
Open FAQThe MRFGR online survey system has the most available question types of any other company in the market today. These include:
Array;
Array (5 point choice);
Array (10 point choice);
Array ( Yes/No/Uncertain);
Array (Increase/Same/Decrease);
Array by column;
Array dual scale;
Array (Numbers);
Array (Text);
Date;
File upload;
Gender;
Language switch;
Numerical input;
Multiple numerical input;
Ranking;
Text display;
Yes/No;
Equation;
Multiple choice;
Multiple choice with comments;
5 point choice;
List (Dropdown);
List (Radio);
List with comments;
Short free text;
Long free text;
Huge free text;
Multiple short text;
In addition to these question types the system also supports complex logic and variables and the ability to upload images, sound and video. The survey platform can literally cater for any survey design and/or requirement.
Surveys are structured questionnaires used to collect quantitative data from defined audiences. They are a versatile tool for understanding opinions, behaviours, and preferences across large groups.
Open FAQWe design and execute online surveys, telephone surveys (CATI), face-to-face surveys (CAPI/PAPI), and mobile-enabled surveys depending on the research needs and target audience.
Open FAQTimelines vary by complexity and sample size. Small-scale surveys can be completed within days, while larger international studies may take several weeks.
Open FAQEffective surveys are concise, unbiased, mobile-friendly, and designed with clear logic. We pre-test surveys to ensure clarity and accuracy before launch.
Open FAQWe use rigorous questionnaire design, pilot testing, and validation checks to ensure reliability.
Open FAQSurveys have a come along way since the use of the older more traditional method of print surveys. The introduction of online market research surveys has provided several benefits over the more traditional print based surveys including:
- extremely fast delivery of the survey to a large amount of potential respondents;
- the facility to receive responses/results almost immediately once delivered;
- a far cheaper method of delivering surveys (no postage to pay, less administration and management);
- a more reliable method of survey delivery (you know instantly if there are any delivery problems with the online survey);
- more popular with respondents and hence a higher response rate;
- far easier to provide incentives for completing the survey (if incentives are required).
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Find out moreStart a research brief
Share what you need to understand, the audience, market, product, brand or campaign context, plus any existing data or deadlines.