Generational research delivers sharper targeting, stronger relevance, and improved engagement across age groups. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Generational Research More FAQs Generational research delivers sharper targeting, stronger relevance, and improved engagement across age groups. Generational Research - What outcomes can businesses expect? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

They are commonly used for focus groups, depth interviews, product tests, and workshops. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Viewing Facilities & Venue Management More FAQs They are commonly used for focus groups, depth interviews, product tests, and workshops. What types of studies use viewing facilities? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Yes. We provide benchmarking to help you understand your CX performance relative to industry leaders. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs CX / Customer Experience More FAQs Yes. We provide benchmarking to help you understand your CX performance relative to industry leaders. Do you benchmark CX performance against competitors? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

CX research provides a roadmap for improving customer journeys, boosting loyalty, and increasing profitability. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs CX / Customer Experience More FAQs CX research provides a roadmap for improving customer journeys, boosting loyalty, and increasing profitability. Co-creation / Ideation Workshops - What outcomes can I expect? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Discover MRFGR’s advice for becoming an effective market research moderator, running professional sessions that deliver valuable insights. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Blog Article How to be an Effective Market Research Moderator MRFGR’S guide on the best practice for market research moderation. Moderator (Noun) Someone who makes certain that a formal discussion happens without problems and follows the rules. Before 1950, companies primarily approached market research in one way: they tried to quantify what their customers were doing (now known as quantitative studies) - how many liked this flavour, how many would buy this - but Ernest Dichter had another idea: instead of focusing on what people were saying, we should examine why they’re saying it. Thus, the qualitative research method (as we know it today) began to hit its stride, and with it came the requirement of market research moderators - skillful individuals, capable of mastering the direction of a conversation and bringing a group of independent thinkers into one, easily understood consensus. The truth is that moderating is a skill like no other. It’s finding the balance between bringing a discussion to life, while being careful not to influence the outcome. Dichter called the focus group his ‘living laboratory’ - filled with passions, ideas, and opinions; but how can a moderator direct these into something consumable as market research? The discussion guide is the cornerstone of any well-moderated focus group. It acts as a map, charting the topics to be handled and in which order, giving prompts to use if the conversation wanes, and detailing important questions or instructions that need to be put to respondents. A good moderator will follow the discussion guide, but the best will learn from it, adapting mid-session when it becomes necessary to follow the conversation through uncharted waters and discover nuggets of relevant, vital information, that the discussion guide may not have planned for. They should hit all of the required questions and topics, but it’s important to remember that this is a guide, and not a script. The discussion guide is a tool, not a rulebook. Whether for depth interviews, focus groups, or even online sessions, a market research moderator will need to engage with people. Being natural and comfortable in this setting is an absolute must. Respondents will always echo the moderator’s behaviour in a psychological phenomenon known as mirroring: be withdrawn and approach this like an interrogation, and the participants will remain equally aloof - leaving only shallow, simplistic data that just won’t cut it with the client. It should go without saying that moderators need to be warm, welcoming and unafraid of being human, while still maintaining any professional barriers that make them appealing to market research firms. Simply stating, ‘I can’t believe how warm it is today!’ can be a fantastic icebreaker to demonstrate that the moderator is not just a hired inquisitor, armed to the teeth with questions to deploy. Be a people person The majority of moderator’s have their area of expertise - consumer research, b2b research, medical research, political research - which they stick to wherever possible. The reason for this is simple: trying to moderate a discussion in an unfamiliar subject area is incredibly difficult. Talking to a panel of business owners on the topic of financial advisors, without actually knowing what a financial advisor is, will leave anybody up a creek without a paddle, unable to build on what respondents are saying, clarify any inaccuracies, or give suitable prompts when an opening rises. It’s important for moderator’s to be honest about their strengths and weaknesses, and indicate where their skills will be better suited. Moderating in an new area, or in a topic that they’re considerably less informed in, requires thorough research to be on equal footing with the respondents they’re dealing with. Knowledge really is power, so the best are informed. Respondents are generally standard consumers, thus they have no experience of market research, and marketing terms can paint a very complicated picture to newcomers. Language should be adjusted accordingly. A good moderator won’t speak to them about cohorts, market shares, or geodemographics, but instead focus on what they are knowledgeable about - the product, service, website, or subject area - and should tone down the jargon entirely. This shouldn’t feel like a lecture. Secondly, a modicum of informality is the best practice. It’s important to remember that a focus group is not a classroom, and everyone is there voluntarily, dedicating their free time - no one wants to be brought back to those dim days of chalkboards, stuffy uniforms and strained silence. There’s no harm in sharing in a joke, or using simplistic words like ‘stuff’ (as long as they get the job done) - it only makes for a more welcoming environment, for both the moderator, and the participants. Ignoring this advice is risky, and respondents may clam up for fear of not sounding intelligent enough, or fall into the cathartic plunge of boredom. Know the audience There’s a scene in Season 8 of The Simpsons: six children participate in a focus group to discuss the Itchy & Scratchy cartoon. When asked whether the cartoon should deal with real-life, everyday problems, the kids hoot and cheer in agreement, but when questioned over whether the cartoon should instead focus on wacky, crazy storylines, they continue to hoot and cheer. The contradiction makes for a funny moment, but it captures the essence of what happens in all focus groups - respondents contradict themselves. Market research participants are human, which are inevitably fallible beings. Their own perceptions might not form clearly on their tongue, but it’s the moderator’s job to make sense of them, to iron out their opinions into a firm narrative. Moderators need to constantly digest what respondents are saying and bring them to task on contradictions they’ve made; this way, they can ultimately provide more clarity for the client. They want a cartoon that deals with both everyday, real-life situations, but also crazy, wacky storylines? How do they envision this looking? Do they have any ideas for an episode? Is there a scale as to how crazy they’d like the cartoon to be? A contradiction isn’t a fault in the research, it’s a requirement to look deeper. Make sense of contradictions During the 1950s, Alfred Goldman held a focus group to learn more about women’s cooking habits. During the session, one respondent made a slip of the tongue and stated that she liked foods that were ‘time-consuming’. A bad moderator wouldn’t process this, would perhaps even willingly ignore it, but this wasn’t just a mistake, it was a freudian-slip which triggered a wave of discussion - the women in the group felt guilty about cooking over-prepared meals. Critical moments of discussion can be missed by a badly trained moderator. Literally anything a respondent says in a focus group is important, even if it seems to be in careless error. The best moderators are constantly alert and ready to pull at any loose threads that come across their palm. Everything means something A good agency will source only the finest people for research - verifiable saints - but this can only happen in an ideal world. Despite any respondent recruitment agencies best efforts, 1-or-2 bad apples can still slip through the net, and thus darken the floor of a market research study with a dud respondent. It’s not the end of the world. But a good moderator will know how to control it. Here’s our top tips on dealing with a bad respondent: Engage quiet individuals directly, “And what do you think, Annabelle?” Make eye-contact with those you wish to engage more, and try to avoid those who are saying too much. Dealing with the good, the bad and the ugly. This is where the 5 Ws come in - when, why, what, who, where? Open-ended questions are key to gathering the right response. Instead of asking whether a respondent likes a particular flavour, it should be rephrased to ask what they think of that flavour instead, and if required, using a quick prompt to garner more detail - why? It’s simply a matter of adjusting how questions are worded. A moderator should always consider whether their question can be answered with a simple yes or no - if it can, it’s time to rethink. Leading respondents is bad market research, and no moderator worth their salt will do it. It contaminates the outcome and invalidates any answer received, leaving the client with bad data. Positive and negative words should be removed from questions as much as possible, persuasive techniques are to be avoided, and awkward or unclear phrasing is a definite no-go. In 1974, Loftus and Palmer carried out a study to examine how eyewitness testimony can change as a direct result of leading questions. Forty-five students were gathered to watch seven films of car accidents, before being asked to estimate the speed of the vehicles. Each respondent was asked the same thing, but with one word altered: “About how fast were the cars going when they (smashed / collided / bumped / hit / contacted) each other?” They found that respondents were likely to estimate a higher speed for the more aggressive verbs (“smashed”, “collided”), but guess lower when neutral alternatives were used (“bumped”, “contacted”), despite having all watched the same videos. This demonstrates that phrasing is extremely important when it comes to getting firm responses. Raw opinions are more malleable than people realise, and using the wrong vocabulary could potentially cost your client thousands in badly researched marketing. There are always exceptions to the rule; if a respondent takes you somewhere first, don’t be afraid to then use more specific questions to dig a little deeper - as long as they have reached those initial conclusions on their own. Example Respondent: I find this flavour delicious. Moderator: Why is it delicious? What makes it so delicious? Ask the right questions, but don’t lead the witness. MRFGR has successfully provided moderation services for numerous research events: focus groups, co-creation workshops, depth interviews, online communities, telephone discussions, informal chats, and we’ve consistently grappled with client’s goals and motivations to deliver firm results. Along the way, communication with the client has been vital. In the build-up to any research session, moderators need to maintain an open line of communication, listening to what clients want to learn, crafting the discussion guide alongside them, and providing advice on the best way to approach certain subjects. Ultimately understanding what they want to get out of the research is the best way of coming to terms with what needs to be asked, and what doesn’t. Also, arriving early for a briefing session, and staying later to provide a lasting debrief, can be incredibly useful tools for ensuring your client comes away with the information that they required. Communicate with the client Moderators are a hybrid, a mix of two beings that must run together in perfect pace: spectator and participant, leader and follower, script-reader and improviser. It’s a precarious tightrope to perch upon - they must talk, but not too much, provide focus without narrowing, and remain unbiased, passive, but still give direction. Only the most adept moderators can pull it off, and every project manager needs to consider whether their hired moderator is cut out for the job. MRFGR have a team of moderators experienced across multiple sectors, including consumer and b2b research, so we’re always ready and competent to handle any research requirements you may have. Have a question about moderation or need help with a project? Perhaps you have some tips and tricks of your own to share? Head over to our contact page and say hi! Conclusion { "nodes": [] } { "nodes": [] } Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Testimonials What our clients say "Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough. Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes. The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data. Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations. For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended." Mark Heathrow Express "MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries. I highly recommend Matthew & Paul - they're fab!" Olivia Confidential Client "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client Google 125+ Reviews Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below.

Panel data analysis provides clarity on evolving customer behaviour, enabling evidence-based decision-making. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Panel Data Analysis & Reporting More FAQs Panel data analysis provides clarity on evolving customer behaviour, enabling evidence-based decision-making. Panel Data Analysis & Reporting - What outcomes can I expect? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

They can be used for surveys, product testing, concept evaluations, and ongoing customer feedback. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Panels (Bespoke) More FAQs They can be used for surveys, product testing, concept evaluations, and ongoing customer feedback. What types of research can be conducted with bespoke panels? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

We follow strict safeguarding, parental consent, and GDPR regulations. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Kids & Teens Research More FAQs We follow strict safeguarding, parental consent, and GDPR regulations. How do you ensure ethical compliance? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

It reduces the risk of product failure by identifying issues early. It also highlights which features drive consumer preference and purchase intent. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Product Testing More FAQs It reduces the risk of product failure by identifying issues early. It also highlights which features drive consumer preference and purchase intent. Why is product testing important? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Yes. We run multi-country studies, adapting tools to cultural differences while keeping comparability. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Psychographic Segmentation More FAQs Yes. We run multi-country studies, adapting tools to cultural differences while keeping comparability. Do you conduct international psychographic studies? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office