It ensures advertising spend delivers a return on investment. By understanding what works and what doesn’t, businesses can refine messages, channels, and targeting. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Advertising Effectiveness Research More FAQs It ensures advertising spend delivers a return on investment. By understanding what works and what doesn’t, businesses can refine messages, channels, and targeting. Why is measuring advertising effectiveness important? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Yes. We adapt methods for cultural and political contexts globally. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Deliberative Research More FAQs Yes. We adapt methods for cultural and political contexts globally. Do you conduct international deliberative research? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

It should be refreshed every 2–3 years as industry conditions evolve. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Industry-Specific Segmentation More FAQs It should be refreshed every 2–3 years as industry conditions evolve. Industry-Specific Segmentation - How often should segmentation be updated? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

A friendly & affordable market research agency | London, Manchester, Birmingham, Leeds & Hull | Works worldwide | Get a SAME-DAY, no obligation quote. Submit Enquiry Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Below are a list of Entity Types / Businesses that our market research services are used in, each leading to a page detailing the ideal market research usage scenerios for that entity type / business. Research by Entity Type First Prev 1 Page 1 Next Last Market Research Services for Marketing, Creative, Advertising, Media, & Digital Agencies Elevate your creative and digital campaigns with our specialised market research services. Understand consumer behaviour, measure brand impact, and navigate the digital landscape with precision. Let us help you identify trends and optimise your marketing strategies for maximum engagement and ROI. Find out more Market Research for Market Research Agencies Enhance your research capabilities with our expert market analysis and insights. From consumer studies to product testing, we provide the comprehensive data you need to support your clients with evidence-based decisions. Partner with us for bespoke research solutions that set you apart. Find out more Market Research Services for University Research Departments & PhD Students Propel your academic research with our targeted market insights. Our services support PhD students and departments in gathering critical data on market dynamics and consumer behaviour, enriching your research projects and contributing to scholarly excellence. Find out more Market Research for Charities & Membership Organisations Transform your approach to fundraising and member engagement with our strategic market research. Understand donor behaviours and optimise your service delivery to align with your stakeholders' values. Let's work together to maximise your impact and ensure sustainability. Find out more Market Research for NHS, Private Healthcare, Medical Devices, & Pharma Research Navigate the healthcare market with confidence. Our research services provide invaluable insights into patient needs, healthcare trends, and the competitive landscape for medical innovations. From pharmaceuticals to medical devices, we support your mission to improve health outcomes. Find out more First Prev 1 Page 1 Next Last 10 Results CLEAR TAGs ALL Services Filter by Entity type Education Healthcare IGOs & INGOs Industry Membership Organisations Non-profit Private Sector Public Sector Start-ups & SMEs Voluntary & Charity The following results have been specifically filtered by 'Research by Entity Type'. If you would like to see 'All' our market research services please click here . Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today

Submit Enquiry Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies & Contract Research Organisations (CROs) ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Below is one of several entity/business types that we provide market research services to. More entity types can be found via the 'Services & Case Studies' navigation above. Market Research by Entity Type A Full-Service UK Market Research Company Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Submit Enquiry Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. 1. Research/Focus Group Planning Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Sebastian NHS "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Richard Vodafone "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Luke Sky "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Murray Nottingham University "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Susanne Nescafe "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Richard Solicitors Regulation Authority "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Amy Febreze "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Rachael Countrywide "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Theo e.on "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Doug Confidential Client "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Richard Confidential Client "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." 125+ Reviews Google Testimonials What our clients say Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below.

Partners with market research agencies to provide fieldwork, panels and support services, strengthening project delivery. Submit Enquiry Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies & Contract Research Organisations (CROs) ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Below is one of several entity/business types that we provide market research services to. More entity types can be found via the 'Services & Case Studies' navigation above. Market Research by Entity Type Market Research for Market Research Agencies In our work with Market Research Agencies, we offer key services such as Data Processing, Tabulation & Analysis and Research Support Services. While we conduct comprehensive research independently, a significant part of our operations involves supporting competitor agencies under white-label or confidentiality agreements. We integrate so closely that we often operate under your brand and use your email addresses, becoming virtually indistinguishable from your own team. Submit Enquiry Data Processing, Tabulation & Analysis is fundamental to ensuring that the data you collect is clean, accurate, and thoroughly processed. We work discreetly in the background, enabling you to focus on delivering insightful and actionable findings to your clients. Learn more about how we can handle your data management with our Data Processing Services. Enhancing Data Integrity and Insight Extraction Our Research Support Services are designed to alleviate the logistical and technical burdens of research projects. We manage everything from moderation to transcription and translation , allowing you to concentrate on the research itself. Our support extends to working under strict confidentiality agreements, perfectly blending into your organisation. Comprehensive Research Support for Complex Projects We understand the critical importance of maintaining confidentiality in market research. Our services are available under strict confidentiality and white-label agreements, allowing us to act as an extension of your agency and uphold your brand integrity seamlessly. Collaborative Support Under Confidentiality To keep your agency on the leading edge, we provide Remote Research Services and Eye Tracking among other innovative methods. These technologies are crucial for obtaining deep, actionable insights, ensuring that your research methods are as advanced as they are effective. Leveraging Technology for Innovative Research Methods { "nodes": [] } Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Sebastian NHS "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Richard Vodafone "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Luke Sky "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Murray Nottingham University "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Susanne Nescafe "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Richard Solicitors Regulation Authority "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Amy Febreze "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Rachael Countrywide "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Theo e.on "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Doug Confidential Client "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Richard Confidential Client "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." 125+ Reviews Google Testimonials What our clients say Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below.

Provides small businesses with affordable, practical research services to understand customers, test ideas and grow with confidence. Submit Enquiry Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies & Contract Research Organisations (CROs) ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Below is one of several entity/business types that we provide market research services to. More entity types can be found via the 'Services & Case Studies' navigation above. Market Research by Entity Type Market Research for Small Businesses For small businesses, making informed decisions with limited resources is crucial for sustainability and growth. Our tailored market research services, such as Customer Satisfaction & Loyalty Studies and Local Market Analysis, empower small business owners with the insights needed to thrive in competitive markets. We partner closely with you to ensure our research drives your business forward, aligning perfectly with your unique challenges and opportunities. Submit Enquiry Understanding your customers' satisfaction levels can significantly impact your retention strategies and overall business growth. Our Customer Satisfaction & Loyalty Studies provide valuable feedback on what your customers love about your business and areas where improvements are needed. This insight helps you fine-tune your offerings and ensure that your customers remain loyal and engaged. Learn more about enhancing your customer relationships with our Customer Satisfaction & Loyalty Studies. Customer Satisfaction and Loyalty Studies Navigating local markets requires a nuanced understanding of regional dynamics and consumer behaviour. Our Local Market Analysis service offers detailed insights into your specific market, helping you identify key opportunities for expansion and competitive advantages. This tailored approach is especially beneficial for small businesses looking to stand out in their local communities. Local Market Analysis for Strategic Positioning We understand that each industry has its unique challenges and opportunities. Our Industry-Specific Segmentation research allows small businesses to gain a deeper understanding of their sector's landscape, helping them to strategize more effectively and find their niche in the market. Leveraging Industry-Specific Insights For small businesses aiming to innovate, our NPD (New Product Development) & Innovation services provide critical support in the development of new products or services. By aligning market demands with your capabilities, we help ensure that your innovations are well-received and successful in the marketplace. Innovation and Product Development Support { "nodes": [] } Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Sebastian NHS "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Richard Vodafone "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Luke Sky "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Murray Nottingham University "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Susanne Nescafe "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Richard Solicitors Regulation Authority "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Amy Febreze "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Rachael Countrywide "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Theo e.on "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Doug Confidential Client "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Richard Confidential Client "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." 125+ Reviews Google Testimonials What our clients say Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below.

Offers flexible research services tailored to unique needs across diverse sectors, ensuring reliable insights and practical solutions. Submit Enquiry Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies & Contract Research Organisations (CROs) ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Below is one of several entity/business types that we provide market research services to. More entity types can be found via the 'Services & Case Studies' navigation above. Market Research by Entity Type Market Research for Specialist Industries In every industry, there are unique challenges and opportunities that require specialised attention. Whether you're in a niche market or need targeted insights that don't fall into traditional categories, our custom market research services, such as Tailored Industry Analysis and Bespoke Consumer Studies, are designed to address your specific needs. We partner closely with you to ensure our research is as unique as your market. Submit Enquiry No matter how specialised or niche your industry might be, understanding the market dynamics is crucial. Our Tailored Industry Analysis provides deep insights into the specific factors that influence your business environment. This service helps you navigate your unique challenges and seize opportunities that others might overlook. Learn how our Tailored Industry Analysis can provide you with the competitive edge you need. Tailored Industry Analysis Understanding your specific consumer base is essential, especially when standard market segments do not apply. Our Bespoke Consumer Studies are custom-designed to explore the attitudes, preferences, and behaviours of your particular audience. These studies are invaluable for developing products or services that resonate deeply with your target consumers. Bespoke Consumer Studies We believe that every industry has the potential for innovation. Our services extend to custom solutions like Co-creation Workshops and Ideation Sessions that help you tap into unexplored areas, fostering creativity and innovation within your business. Innovation Through Custom Solutions In industries where the path is not well-trodden, making informed decisions can be daunting. Our Predictive Analytics services utilise the latest in data science to forecast trends and consumer behaviours, giving you the foresight to make strategic decisions confidently. Enhanced Decision-Making with Predictive Analytics { "nodes": [] } Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Sebastian NHS "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Richard Vodafone "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Luke Sky "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Murray Nottingham University "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Susanne Nescafe "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Richard Solicitors Regulation Authority "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Amy Febreze "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Rachael Countrywide "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Theo e.on "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Doug Confidential Client "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Richard Confidential Client "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." 125+ Reviews Google Testimonials What our clients say Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below.

Blog Article test hello ste test test "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Richard Confidential Client "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority 125+ Reviews Google Reviews Testimonials

Blog Article What is Market Research? Market research - how it began1914. The automobile industry needed more fuel. Purchasers were starting to become picky over the vehicles they bought, and dealerships could only afford to buy cars that they knew the consumer wanted. Charles Coolidge Parlin was hired to check the tires of the US automobile market and discover what was happening; by all accounts, he was a charismatic individual, with a flair for speaking and an unrestrained, enthusiastic energy. Armed with only his teacher training, he travelled the width and breadth of the USA to interview hundreds of car dealers. The result was a humbly described 2,500 page document that dissected the US car market, ultimately kickstarting the market research profession and introducing an incredibly useful tool to businesses at large. Put simply, market research is an investigation into the habits and behaviours that drive a target audience, but it’s even more complicated than that. In its essence, market research can direct a company towards worthwhile investments, protect them from bad decisions, provide necessary insight into what people want, and highlight areas for improvement. MRFGR have managed and assisted in numerous market research projects for over 15 years; we’ve listened to many types of consumers, engaged in all kinds of markets, and thus we have a lot to say on the great market research machine: What is it? Why is it useful? Where does it go from here? Market research, in a nutshell The term ‘Market Research’ is often confused with its older (and slightly more popular) sibling, ‘Marketing’, and rather than being interchangeable titles, both market research and marketing have entirely different meanings. Like two presses along the same conveyor belt, market research and marketing perform different duties within the same process: the gaining and retention of customers. Market Research - Taking investigative steps that will inform your marketing strategy Marketing - The promotion or selling of products or services While we have a lot to say on marketing as well, this article primarily concerns itself with the act of market research. The Great Confusion Market research is split into two territories: Qualitative Research Exploratory research which seeks to understand opinions, reasons, and motivations of a particular target audience. Quantitative Research The generation of numerical data that can be translated into useful statistics. Qualitative research delves deeper into a respondent’s thought process and encourages creative thinking; less focused than its quantitative counterpart, it leaves market research respondents with some control over how the narrative advances, and concentrates on opinions that they give in a relaxed and informal setting. Quantitative market research collects data in response to specific questions for further analysis, with the emphasise here being on numbers, measurements and statistics. The Great Divide Selecting the best research method for your study is vital, but it entirely depends on the required output. There isn’t a ‘better’ option; both are equally useful for different scenarios. You should ask yourself what you’re trying to achieve? If you want to discover how many people think/say/do something, or measure a target audience, then you should angle towards a quantitative research study, but if you want to spot emerging trends and learn more about what your respondents are thinking, qualitative is the best approach. Opting for the right approach Market research offers a Lernaean Hydra of methods, an endless collection of approaches for gathering data, and the strategies at a company’s disposal are continually growing; ambitious technology is providing new opportunities for understanding consumer perceptions, the internet boom has created an effective and affordable means of market research data collection, and increased knowledge of the industry has vastly improved the quality and reliability of traditional market research methods. Focus Group - The bread & butter of market research By definition, the focus group is a group of demographically diverse individuals, all retaining a similar set of characteristics that qualify them for the market research study (economical status, employment position, spending behaviour, custom for a particular business, interests, etc), coming together for a discussion on a specified topic which is led by the market research moderator. Members are often recruited and screened by a professional market research agency. First reportedly used in 1946 to assess the effectiveness of propaganda during World War 2, the focus group methodology has a long history. Rooted in sociology, the belief is that interaction within a group environment can spark a lively discussion, generating alternative views and counter-points that open new avenues for discovery that allows for latent issues to manifest. Focus Groups are particularly useful during the exploratory phase of market research, as it can conveniently identify emerging trends or ignite new ideas. “In early 2016, MRFGR worked with a client who wanted to raise engagement with their target audience. We arranged two focus groups of potential customers to hash out their thoughts and feelings on our client’s products, packaging, website, marketing materials, and overall offering." The target demographic was older, health conscious, and primarily female, but in their interpretation of our client’s brand, one word kept coming up: sporty. It quickly became apparent that respondents had withdrawn interest in our client’s product because of the perception that it was aimed at a much younger audience. We dug a little deeper, and soon discovered that there was a whole list of developments that could renew their interest in the product; prioritise the advertisement of quality over sales in marketing materials, focus on informative aspects, and create a less cluttered and more spacious website design. It was clear that our client’s target audience were still passionate and interested in the brand, but the products and website had failed to capture their excitement upon initial discovery, and through our market research, the client walked away with in-depth knowledge on how this could be done.” Depth Interview - Going one on one with the respondent The depth interview singles out respondents into a 1-on-1 discussion with a market research moderator so that they can engage on a particular topic. It’s effectively a move away from the general commentary of the group and into the focused detail of the individual; ultimately allowing them to ‘hold the microphone’ for longer, and have a larger span of time to give their opinions. While it’s more convenient to schedule hard-to-reach respondents for 1-on-1 depth interviews (as opposed to focus groups), they can also be a beneficial way of exploring sensitive topics that wouldn’t flow well within a group, or obtaining a more granular understanding of a respondent’s ideas and perceptions. “In 2018, MRFGR worked with a client who wanted to identify upcoming trends within the international car market; they were attempting to establish the best areas for investment and learn which opportunities would be worth pursuing. MRFGR recruited regular drivers from a number of countries across the globe for 1-on-1 interviews, which we also helped to moderate. The idea was simple: talk cars and spot patterns." Of course, there was more to it than that. We created a discussion guide - one that covered current driving habits, perceptions of brands and models, the future of cars, and the environmental impact of driving - and asked our moderators to glean as much data as they could from respondents on these respective topics. We didn’t envision a specific outcome, but what we revealed was surprising. All drivers seemed hopeful when it came to the future - we were making advancements towards a more environmentally clean outcome with electric vehicles, and we were getting more convenient and cost-effective travel options as a result of brands like Uber and Lyft. However, despite this, there were a lot of concerns amongst 90% of respondents over the technology that would eventually allow for more self-driving vehicles; the bad press these had received - as a result of the fatal accident which led to the death of a woman in Arizona - had caused a larger strain of trepidation than we had imagined.” Eye-Tracking - through the eyes of the consumer The term ‘Eye-Tracking’ is a befitting moniker - defined by the tracking of eye movements to establish the patterns in which a person processes certain information on a website, document, or page, it can tell you: what a person focuses on the duration of their focus the order of their focus what information or media they ignore The output is often regarded as unbiased and inclusionary of subs-conscious data that the respondent wouldn’t be able to tell you themselves. Although it was invented in the early 1900s, eye-tracking has only really hit its stride in the market research industry within the past decade. By seeing what a customer sees and what they ignore, companies gain vital insight into a user’s perspective and, as a result, can ultimately fine-tune their marketing campaigns to ensure maximum impact. Online Communities - an e-gathering of like-minded individuals Online Communities are incredibly useful when dealing with respondents who are geographically dispersed, or are required to perform multiple tasks (both independently and collectively) over a long duration of time in the name of market research. Over 90% of UK households are connected to the internet, and 73% of citizens can access it while on-the-go; the percentages have been steadily increasing since the early 2000s, meaning that online communities within market research are becoming a lot more common, and more accessible to respondents at large. Product Testing - hands ON the merchandise The main goal of product testing is to advance usability wherever possible; the idea is that if you allow a respondent to trial a product, before requesting feedback with an online survey, or a self-recorded video, you can gain comprehensive insight into how your target consumers will live with, handle, and cope with whatever merchandise you’re planning to put out toon the market. It’s an informative halfway house between the phases of conception and launch; there may be convenient (but simple) design choices that you haven’t considered, whereas a regular user can identify these a lot more quickly, before it’s too late for you to make any changes. “In 2017, we worked with an ice manufacturing company who were exploring the possibility of expanding into the frozen treats market; however, did their product ideas hit the mark? We put these to the test with respondents from across the width and breadth of the UK, and participants were able to provide specific feedback on what made the products great, and what needed to change to ensure their continued support, via 2 minute recorded videos trialling each of the client’s offerings.” Mystery Shopping - undercover respondent Mystery shopping requires a participant to visit a designated retail destination, complete the process of an average customer, before providing feedback on their experience (usually in the form of a survey or recorded visit). Mystery shops are the perfect way to capture fresh experiences and evaluate staff performance, your competitor’s competency, or your general retail space. In September, 2018, trade magazine, ‘The Grocer’ carried out a mystery shop on Tesco’s newly unveiled discount store, Jack’s, and identified a whole variety of strengths and weaknesses within the new chain. While visiting the retail outlet, the shopper perceived the staff to be helpful, the layout to be spacious, and a good choice of produce at the deli counter, but also highlighted a low number of checkouts and a lack of high-end products as aspects that would need improvement. Online Survey - ticking the boxes Online surveys are now incredibly common, and with the market for online survey software companies predicted to experience serious growth by the year 2025, it’s likely that we’ll be seeing a lot more of them. Online surveys provide a fast and cost-effective means of reaching hundreds (or thousands) of members from your target audience. Normally viewed as the first port-of-call for quantitative studies, online surveys are ideal for general consumers and some b2b professionals, although many high-level individuals may not be readily available on a market research companies panel. Computer Assisted Telephone Interviews - a scripted discussion Computer Assisted Telephone Interviews (or CATI, for short) are usually no longer than 1 hour in duration and require the interviewer to complete an online survey on behalf of a market research respondent, who is sitting on the other end of the phone. Hard-to-reach audiences are more conveniently contacted through this method, which normally relies on cold-calling and ‘semi-recruitment’ tactics to gain responses. Eyeing The Methods Market research is detective’s work, but it’s far from the deerstalker and tobacco pipe routine we’re used to seeing in fiction. In truth, it’s an incredibly useful technique for learning about your consumers, and it has continued to gain traction over the last 60 years, and evolved into the mighty machine it’s known as today. The customer is always three steps ahead, and even the greatest marketing professionals cannot keep pace without the necessary market research data to back them up. Listening to what your consumer wants isn’t just important, it’s necessary. There’s a lot to gain from good market research - inspiration, motivation, understanding, knowledge, and all will ultimately lead to bigger profits. Market research can help you to establish: Upcoming trends Inspiration for business growth Company/employee performance New opportunities Knowledge to inform investments Necessary product developments MRFGR have worked on thousands of market research projects with a vast number of clients, and have experienced first-hand the potential benefits there are to glean from mining your own audience for insight. If you have a market research project that we can help you with, get in touch via our contact page for more information on how we can help. Same day feasibility and quotes available. Conclusion "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Richard Confidential Client "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority 125+ Reviews Google Reviews Testimonials