Reach specific, pre-determined demographics and ensure your study is fully representative of your audience. MRFGR have been targeting specific demographics for years. In fact, nearly every project requires some form of demographic targeting - whether to ensure a good representation throughout the fieldwork, or to maintain relevancy in demographic-based research studies. First things first - what is meant by demographics? Simply put, demography refers to the way our society is structured. It imagines the population as a jigsaw where lifestyles, characteristics and personal circumstance form pieces of a much larger region, totalling the overall representation. In market research, demographics are an ideal and effective method of pre-defining any audience to ensurer a clearer, narrowed focus on the people who matter most to your particular study. Our sophisticated targeting tools allow us to reach people of specific demographics quickly. When respondents sign up to our user database, we ask them a set of demographic questions, which allows us to later target certain users based upon our client requirements. So who can we target? Alongside gender, age is one of the more frequently specified demographics in a market research project. While most demographic requirements for age settle on seeking individuals within standard harmonised-3 brackets (please see below), we are able to target specific ages - so if, for example, you wanted to speak with only 21 year olds, we can recruit them! • 0-15 • 16-24 • 25-34 • 35-44 • 45-54 • 55-64 • 65-74 • 75-84 • 85+ Using this information, we are also able to determine the exact generational-criteria for each individual. While we're always happy to take our client's lead and follow their definitions when requested, we tend to apply the following rules for each generation: • Baby Boomer Generation - Born between 1946-1964 • Generation X (Baby Bust) - Born between 1965-1979 • Xennials - Born between 1975-1985 • Millennials, Generation Y, Gen Next - Born between 1980-1994 • iGen / Gen Z - Born between 1995-2012 • Gen Alpha - Born between 2013-2025 As a small aside, targeting individuals under the age of 16 is possible but we always reach this audience through parents or legal guardians, allowing us to collect necessary consent where required and abide by the MRS guidelines. Gender Identity We target individuals based upon the gender they identify as - while many of our participants identify as either male or female, there is a third, "Other" option which allows them to manually enter an identity if they so chose. Our education level targeting is based upon the highest level of achieved qualification, as per the 2011 UK census: • No formal qualifications • 1-4 GCSEs, Scottish Standard Grade or equivalent qualifications • 5 or more GCSEs, Scottish Higher, Scottish Advanced Higher or equivalent qualifications • Apprenticeships (England, Wales and Northern Ireland only) • 2 or more A-levels, HNC, HND, SVQ level 4 or equivalent qualifications • First or higher degree, professional qualifications or other equivalent higher education qualifications. • Other vocational / work related qualifications and non-UK / foreign qualifications (England, Wales and Northern Ireland only) The rich and the not-so rich Income can give an extremely important view of your consumers - it indicates what they're likely to spend, the type of lifestyle they're likely to live, and ultimately, whether your product or service is a viable interest to them. Whether you're looking at household income, personal income, pre-tax, or disposable - each one has a significant amount to say. • JAM Coined by the UK government, the JAMs - the Just About Managing - are families who, regardless of earnings, have low savings or disposable incomes. They are typically not degree education (although this doesn't rule them out completely if they are), and while able to stay on top of their bills and finances, they worry about keeping up with the costs of living. • HENRYS The High Earners Not Rich Yet's or, 'the rich but broke' are individuals who are usually younger (within the millennial generation), that tend to be earning a 6-figure salary and living an expensive lifestyle to boot. Despite this, they are living paycheque to paycheque with relatively low savings. They differ from JAMs because while both have low savings, HENRY's have larger disposable incomes and aren't concerned about financial difficulties. • HNWI The HNWI's have a HH income of £100,000+ with substantial savings and disposable income, along with investable assets. • The BAME It's imperative that customers don't narrow their focus when it comes to ethnicities - skew your research sample too much towards White British, and you risk alienating ethnic minorities who make a large and impact on your business. The BAME refers to Black, Asian, or other Ethnic Minorities. We are able to target the following ethnic groups: • White or White British • Asian or Asian British: Indian • Asian or Asian British: Pakistani • Asian or Asian British: Bangladeshi • Asian or Asian British: Chinese • Asian or Asian British: Other Asian • Black or Black British • Mixed or Multiple: Other (please state) Living Situation In demography, when we look at a person's living situation, we're actually looking at several things: who they live with, what type of set-up they have, whether that property is owned, rented, part-owned, and the length of time they're expected to live in that situation. Using this information, we are able to target a multitude of demographics: • Single Occupiers • Empty nesters (parents who's child(ren) have 'flown the coop') • Nesters or pre-family (couples who are looking to have children) • Married and settled • Families (of various sizes) • Living with parents We can then drill down further to target demographics from the above who are also living in a: • Owned property • Mortgaged property • Rented property • Social rented property • Within another arrangement - sofa surfing, not a bill payer, no permanent residence, etc. Demographics are a perfect tool for making sure that you're speaking to the right audience. Using MRFGR's demographic targeting system, we're able to put our client's in touch with their desired demographic, fast. Get in touch today and discuss your requirements with the team further. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Respondent Recruitment & Attendance More FAQs Reach specific, pre-determined demographics and ensure your study is fully representative of your audience. MRFGR have been targeting specific demographics for years. In fact, nearly every project requires some form of demographic targeting - whether to ensure a good representation throughout the fieldwork, or to maintain relevancy in demographic-based research studies. First things first - what is meant by demographics? Simply put, demography refers to the way our society is structured. It imagines the population as a jigsaw where lifestyles, characteristics and personal circumstance form pieces of a much larger region, totalling the overall representation. In market research, demographics are an ideal and effective method of pre-defining any audience to ensurer a clearer, narrowed focus on the people who matter most to your particular study. Our sophisticated targeting tools allow us to reach people of specific demographics quickly. When respondents sign up to our user database, we ask them a set of demographic questions, which allows us to later target certain users based upon our client requirements. So who can we target? Alongside gender, age is one of the more frequently specified demographics in a market research project. While most demographic requirements for age settle on seeking individuals within standard harmonised-3 brackets (please see below), we are able to target specific ages - so if, for example, you wanted to speak with only 21 year olds, we can recruit them! • 0-15 • 16-24 • 25-34 • 35-44 • 45-54 • 55-64 • 65-74 • 75-84 • 85+ Using this information, we are also able to determine the exact generational-criteria for each individual. While we're always happy to take our client's lead and follow their definitions when requested, we tend to apply the following rules for each generation: • Baby Boomer Generation - Born between 1946-1964 • Generation X (Baby Bust) - Born between 1965-1979 • Xennials - Born between 1975-1985 • Millennials, Generation Y, Gen Next - Born between 1980-1994 • iGen / Gen Z - Born between 1995-2012 • Gen Alpha - Born between 2013-2025 As a small aside, targeting individuals under the age of 16 is possible but we always reach this audience through parents or legal guardians, allowing us to collect necessary consent where required and abide by the MRS guidelines. Gender Identity We target individuals based upon the gender they identify as - while many of our participants identify as either male or female, there is a third, "Other" option which allows them to manually enter an identity if they so chose. Our education level targeting is based upon the highest level of achieved qualification, as per the 2011 UK census: • No formal qualifications • 1-4 GCSEs, Scottish Standard Grade or equivalent qualifications • 5 or more GCSEs, Scottish Higher, Scottish Advanced Higher or equivalent qualifications • Apprenticeships (England, Wales and Northern Ireland only) • 2 or more A-levels, HNC, HND, SVQ level 4 or equivalent qualifications • First or higher degree, professional qualifications or other equivalent higher education qualifications. • Other vocational / work related qualifications and non-UK / foreign qualifications (England, Wales and Northern Ireland only) The rich and the not-so rich Income can give an extremely important view of your consumers - it indicates what they're likely to spend, the type of lifestyle they're likely to live, and ultimately, whether your product or service is a viable interest to them. Whether you're looking at household income, personal income, pre-tax, or disposable - each one has a significant amount to say. • JAM Coined by the UK government, the JAMs - the Just About Managing - are families who, regardless of earnings, have low savings or disposable incomes. They are typically not degree education (although this doesn't rule them out completely if they are), and while able to stay on top of their bills and finances, they worry about keeping up with the costs of living. • HENRYS The High Earners Not Rich Yet's or, 'the rich but broke' are individuals who are usually younger (within the millennial generation), that tend to be earning a 6-figure salary and living an expensive lifestyle to boot. Despite this, they are living paycheque to paycheque with relatively low savings. They differ from JAMs because while both have low savings, HENRY's have larger disposable incomes and aren't concerned about financial difficulties. • HNWI The HNWI's have a HH income of £100,000+ with substantial savings and disposable income, along with investable assets. • The BAME It's imperative that customers don't narrow their focus when it comes to ethnicities - skew your research sample too much towards White British, and you risk alienating ethnic minorities who make a large and impact on your business. The BAME refers to Black, Asian, or other Ethnic Minorities. We are able to target the following ethnic groups: • White or White British • Asian or Asian British: Indian • Asian or Asian British: Pakistani • Asian or Asian British: Bangladeshi • Asian or Asian British: Chinese • Asian or Asian British: Other Asian • Black or Black British • Mixed or Multiple: Other (please state) Living Situation In demography, when we look at a person's living situation, we're actually looking at several things: who they live with, what type of set-up they have, whether that property is owned, rented, part-owned, and the length of time they're expected to live in that situation. Using this information, we are able to target a multitude of demographics: • Single Occupiers • Empty nesters (parents who's child(ren) have 'flown the coop') • Nesters or pre-family (couples who are looking to have children) • Married and settled • Families (of various sizes) • Living with parents We can then drill down further to target demographics from the above who are also living in a: • Owned property • Mortgaged property • Rented property • Social rented property • Within another arrangement - sofa surfing, not a bill payer, no permanent residence, etc. Demographics are a perfect tool for making sure that you're speaking to the right audience. Using MRFGR's demographic targeting system, we're able to put our client's in touch with their desired demographic, fast. Get in touch today and discuss your requirements with the team further. Demographic Targeting - Who We Recruit Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

We use surveys, Net Promoter Score (NPS), customer panels, in-depth interviews, and transactional feedback to capture satisfaction at multiple touchpoints. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Customer Satisfaction & Loyalty More FAQs We use surveys, Net Promoter Score (NPS), customer panels, in-depth interviews, and transactional feedback to capture satisfaction at multiple touchpoints. What methods are used to measure satisfaction and loyalty? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Deliverables include dashboards, segmentation of brand users vs non-users, perceptual maps, and actionable recommendations to refine positioning. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Brand Research More FAQs Deliverables include dashboards, segmentation of brand users vs non-users, perceptual maps, and actionable recommendations to refine positioning. What deliverables come from brand research? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Yes. We adapt questionnaires to different languages and cultures while keeping results comparable. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Questionnaire Design More FAQs Yes. We adapt questionnaires to different languages and cultures while keeping results comparable. Can questionnaires be designed for international use? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Incentives refer to the payment received for partaking in a market research project. The incentive amount and type is totally dependent on the research project at hand, however most incentives are usually paid in cash with the exception of the incentives associated with online surveys where these are paid in vouchers. Occasionally incentives can be in the form of product give-a-ways, vouchers, direct electronic transfer payments to your account or cheques. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Focus Groups More FAQs Incentives refer to the payment received for partaking in a market research project. The incentive amount and type is totally dependent on the research project at hand, however most incentives are usually paid in cash with the exception of the incentives associated with online surveys where these are paid in vouchers. Occasionally incentives can be in the form of product give-a-ways, vouchers, direct electronic transfer payments to your account or cheques. What are incentives? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

It organises data into tables for easier interpretation and statistical testing. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Data Processing, Tabulation & Analysis More FAQs It organises data into tables for easier interpretation and statistical testing. Why is data tabulation important? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Yes. We use these techniques globally, adapting to local conditions. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs PAPI / CAPI / CATI / CAWI More FAQs Yes. We use these techniques globally, adapting to local conditions. Do you conduct international surveys with these methods? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Cultural insights improve inclusivity, strengthen appeal, and protect brand reputation. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Cultural & Ethnic Insights More FAQs Cultural insights improve inclusivity, strengthen appeal, and protect brand reputation. CX / Customer Experience - What outcomes can businesses expect? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

Yes. We conduct surveys across multiple countries, translating and localising questions to suit cultural and linguistic contexts while keeping measures comparable. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Surveys More FAQs Yes. We conduct surveys across multiple countries, translating and localising questions to suit cultural and linguistic contexts while keeping measures comparable. Can you run international surveys? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office

You will receive a detailed report with campaign KPIs, creative diagnostics, and recommendations for optimising future advertising spend. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Answers to market research related questions. Individual FAQs TAGs FAQs Advertising Effectiveness Research More FAQs You will receive a detailed report with campaign KPIs, creative diagnostics, and recommendations for optimising future advertising spend. What deliverables do I receive from advertising effectiveness studies? Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Copyright 2020 MRFGR is a division of AGENTC Ltd. All rights reserved. Site by The Lighthouse Co. Cookies Terms & Conditions Privacy Policy Privacy Overview Blog FAQs Contact Us LEEDS +44 (0) 113 815 0205 HULL +44 (0) 148 263 8530 LONDON +44 (0) 207 617 7621 BIRMINGHAM +44 (0) 121 288 0991 MANCHESTER +44 (0) 161 408 0084 Satellite Offices MRFGR a division of AGENTC Ltd BizHub Melton Court Gibson Lane Kingston upon Hull HU14 3HH info@mrfgr.com Head Office