Counting a high-attendance from accountants in a full market research project

A client approached us with a need to speak with accountants to assess whether there was a gap in the market for their product. This was a full-service project and MRFGR were required to find a number of accountants for remote 1-on-1 interviews which would be conducted by our lead moderator. Accountants aren't typically readily available on our database, though some were, so we needed to turn to outreach campaigns for the main bulk of our recruitment. In this case, a lot of our recruitment was done through contacting companies directly (through their website or public contact methods) and through referrals. In the end, we managed to fully recruit all of the required participants for our client. Our team completely managed the scheduling and attendance of participants, booking these into time slots that were held available by our moderator, and maintaining their engagement right up until attendance. Sessions were all conducted successfully with minimal technical hitches. Once the sessions had concluded, our team summarised the findings of all sessions within an Executive Summary Report and presented this to the client, along with the full recordings.

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We love quoting, so are more than happy to freely discuss project feasibility and provide quotes for any number of research projects with no obligation or hassle; after-all everyone needs some help when working out costs or even when tendering or pitching to clients!