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Be confident in your data: utilise our UK based expert survey design team and gold-standard global research panels to survey your target audience and make informed decisions.

research panel members
  • Get genuine survey responses from real people to make accurate decisions.
  • Say no to deceptive AI bot responses (yes they’re really out there!).
  • Reach your audience with precision targeting.
  • Use your own survey or let our expert survey team do everything for you at no additional cost!
  • Same-day survey & audience/panel feasibility & quotes.
  • UK based, 15 years in business, British team with 24/7 support. Used by over 2000+ companies.
Request a Same Day Feasibility & Quote

How it works

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(1) Determine your survey objectives through a telephone chat or email with our team: clarify the purpose and goals of your survey to ensure informed & transparent responses.


(2) Determine audience type, size and locations.


(3) Create your survey (use ours, yours or any major survey platform out there).


(4) We’ll deliver the survey out to the panel.


(5) We collate the results & report.

Survey Creation and Deployment

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You can use your own pre-made survey or - at no extra cost - get our friendly British UK based team of expert market researchers to design, host and deploy your survey for you.

We use advanced survey design techniques to optimise survey deployment and maximise response rates, ensuring the highest quality data.

Panel Types

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We can provide two categories of panels.

(1) our general gold-standard UK & global research panels for B2C, B2B, influencers, business decision makers, gen z & x, millennials, teens, and more, or

(2) a bespoke specially curated and managed panel for your own private and continued use.

Sample Collection and Management

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Sample collection and management are crucial to ensuring that the data collected is representative of the target audience. We use a variety of methods to collect our survey sample, including our own online panels, social media, online communities and trusted partners. Our rigorous quality control measures ensure that our samples are both accurate and reliable. Our team (and our technologies) actively manage and monitor the sample throughout the research process to ensure high-quality data.

Data Analysis and Reporting

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Data analysis and reporting are critical to transforming raw data into actionable insights. Our team of expert data analysts uses a variety of advanced data analysis techniques to uncover complex patterns, trends, and insights from the data collected. We provide our clients with custom reports that are tailored to their specific research needs, including data visualisations and expert recommendations.

Trust Your Data: Fraud Monitoring

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Our anti-fraud/bot technologies are in constant activation across the platform to ensure end-to-end security, from respondent sign-up to completion of the survey.

Preventing Fraudulent Respondent/Panel Signups:

  • Captcha verification: Verifying that the user is human and not a bot or automated script.
  • Email verification: Confirming the email address used to sign up is valid and belongs to the user.
  • Phone verification: Confirming the phone number used to sign up is valid and belongs to the user.
  • IP address validation: Checking the IP address of the device used to sign up to ensure it's not associated with fraudulent activity.
  • Geolocation validation: Verifying the location of the user to ensure it matches their stated information.
  • Social media account verification: Verifying the user's social media account to ensure it's legitimate and belongs to the user.
  • Qualification screening questions: Asking questions to ensure the user meets the necessary qualifications for the survey.
  • Personal identification validation: Verifying the user's personal identification, such as a driver's licence or passport, to ensure it's valid and belongs to the user.
  • Proxy detection: Identifying the use of proxy servers or VPNs to mask the true location and identity of the user.
  • Link manipulation detection: Identifying attempts to manipulate referral links or affiliate tracking codes to earn fraudulent rewards.
  • Fraud scoring: Assigning a score to each new signup based on various factors, such as IP address, device information, and behavioural patterns, to assess the likelihood of fraud.
  • Duplication prevention: Identifying and blocking duplicate signups from the same individual, often using techniques such as similar email address or phone number verification.

Fraudulent Survey Responses:

  • Quality control questions: Asking questions to ensure the respondent is paying attention and providing accurate responses.
  • Timing and completion checks: Monitoring response time and completion rate to identify potentially fraudulent responses.
  • Duplicate response identification: Identifying and blocking duplicate responses from the same respondent.
  • Open-end response validation: Verifying open-end responses to ensure they are relevant and appropriate.
  • Response pattern analysis: Analysing response patterns to identify potentially fraudulent behaviour.
  • Machine learning algorithms for fraud detection: Using machine learning algorithms to identify patterns and anomalies in response data.
  • IP address tracking and blocking: Blocking responses from IP addresses associated with fraudulent activity.
  • Geo-location tracking and blocking: Blocking responses from locations associated with fraudulent activity.
  • Respondent history and behaviour tracking: Analysing respondent history and behaviour to identify potentially fraudulent activity.
  • Link manipulation detection: Identifying attempts to manipulate survey links to earn fraudulent rewards or incentives.
  • Fraud scoring: Assigning a score to each survey response based on various factors, such as response time, completion rate, and consistency, to assess the likelihood of fraud.
  • Duplication prevention: Identifying and blocking duplicate responses from the same respondent, often using techniques such as IP address tracking or respondent history analysis.

Survey Usage Examples

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General market research

To inform business strategy and decisions.

Market segmentation

Understanding the needs and preferences of different market segments, identifying opportunities for product development and marketing strategies.

Consumer behaviour and preferences

Studying how consumers interact with a product, service, or brand to help understand why they make certain choices and what factors influence their decision-making process. Some examples may include studying consumer purchase patterns, understanding the factors that influence brand loyalty, and exploring consumer perceptions of product quality.

Brand-tracking

Measuring brand health over time, including brand awareness, familiarity, consideration, and loyalty.

Brand perceptions

Exploring how customers perceive a brand, including brand personality, values, and associations.

Testing advertising concepts

Gauging consumer response to proposed advertising campaigns, including messaging, creatives, and channel selection.

Logo testing

A/B logo version testing and evaluating the effectiveness of new or updated logos on brand perception and recognition.

UX Design

Gathering data on user experience to improve website or app design.

Product testing

Gathering feedback on new or existing products, including features, packaging, and price points.

Customer satisfaction

Measuring customer satisfaction with a product or service, identifying areas for improvement.

Customer experience

Assessing the overall customer experience, from purchase to post-purchase support, to identify areas for improvement and retention.

Employee feedback

Gathering feedback from employees on company culture, management practices, and workplace satisfaction.

Political polling

Measuring public opinion on political candidates, issues, and policies.

Academic research

Used across various disciplines, including social sciences, psychology, economics, political science (and more) to support or disprove a hypothesis or theory, to develop new research questions, or to identify trends and patterns in a particular area of study. 

Collecting data for scientific research or experiments

To identify patterns and trends that can inform their research and experiments. E.g. Psychology researchers may use surveys to gather data on mental health, personality traits, attitudes, and beliefs. In sociology, surveys can be used to study social phenomena such as social inequality, public opinion, and cultural attitudes. In biology, surveys can be used to gather data on animal behaviour, environmental factors, and human health. And many more applications.

MRFGR in a Nutshell

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Offices.

We're a friendly & affordable, MRS research recruitment accredited, UK & International market research panel company with offices in London, Manchester, Birmingham, Leeds & Hull.

Research Experience & How We Can Help.

With over 15 years research experience, we are one of the UK's leading research companies providing services to end clients, and trusted white-label (under NDA) research support for other market research companies & internal marketing & research departments.

Who We Work With.

From enterprise level global businesses and start-ups, to small boutique agencies and individual consultants, we work across the UK, Europe, US, Canada, Australia, India, China, Japan, and most countries in-between, for a plethora of marketing & creative agencies, end clients (notice a very small selection of those in the bar at the bottom of the page), and even - under NDAs - a lot of other competitor market research agencies (yes, we really are that good). At our last count we had over 1700+ clients on our books and over 125 '5-star' google reviews.

Pricing & Proposals

All projects are based on a transparent, one-off fixed project price (through an easy requirement discussion), or for respondent recruitment on a price per recruit plus project management, with the majority of our clients using us over a period of many years, coming back time and again for each new project.

We love to hear about new project proposals (big or small) so are more than happy to offer free, no-obligation, project feasibility & quotes, for any number of enquiries you may have. After-all, everyone needs help when creating a research bid or running an idea past the boss!

We're here to help everyone and once you've worked with us, we're 100% confident that you won't want to work with anyone else.

Client References

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We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.

Theo L - e.on / Tesco Projects

"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."

Richard S - Confidential Client & Project (details provided on request only)

The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.

Rachael A - Countrywide Project

Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!

Luke M - Sky Project

"It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable."

Susanne G - Warburtons/Snapple/Unilever/Dove/Nature Valley/Nescafe Coffee Projects

"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant pediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

Sebastian W - NHS Project.

"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."

Richard B - Vodafone Project.

I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.

Andy W - Confidential Client & Project (details provided on request only)

"MRFGR recruited four focus groups for our research across a variety of settings, including socio-economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

Murray G - Nottingham University Project

"MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR."

Doug S - Confidential Client & Project (details provided on request only)

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