MRFGR gathers feedback from consumers selected to match the audience you need to understand. We use panel surveys to explore buying habits, preferences and reactions to products or services. Results can be compared across audience groups to help you plan products, marketing and customer services.
Gain a deep understanding of consumer behaviours, preferences, and trends through our B2C Consumer Panel Insights service. Leveraging our extensive panel of respondents allows you to drive your business decisions and strategies with precise, actionable data. Stay competitive by making informed choices based on the latest consumer insights.
Planning b2c consumer panel insights
Define the customer groups, category usage and demographic criteria your questions concern.
Investigate purchasing habits, product preferences and reactions to products or services.
Agree which differences, trends and findings your team needs to see in the reporting.
Tell us which consumers you want to understand and how the results will inform a product, service or marketing decision.
Explore the purchasing habits, product preferences, and lifestyle choices of your customers. Our consumer panel gathers detailed data to help you tailor your offerings effectively. By analysing this information, you can refine your marketing campaigns and product development strategies, ensuring they resonate with your target audience. Anticipate market shifts and adapt quickly to maintain a competitive edge.
Receive insights that are specifically relevant to your target audience through our segmented panels. Whether focusing on age, gender, location, or income level, our demographic analysis helps you understand and engage with your customer base more effectively. These targeted insights lead to more precise marketing efforts and better product offerings, enhancing customer engagement and conversion rates.
Obtain timely and accurate feedback from consumers regarding your products and services. Rapid survey deployment and swift data collection keep you ahead of market trends and consumer preferences. Immediate feedback allows for quick adjustments to your strategies, enhancing customer satisfaction and ensuring your products meet current demands.
Transform data from our B2C consumer panel into clear, actionable insights. Use these findings to refine your marketing strategies, enhance product development, and improve customer satisfaction. Our easily interpretable reports support data-driven decisions, helping you optimise your business operations and maintain a competitive edge.
MRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
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Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
They are insights gathered from panels of everyday consumers who regularly provide feedback on products and services.
Open FAQThey provide continuous feedback on consumer attitudes and behaviour, helping track market shifts.
Open FAQConsumer panel insights enable agile responses to market changes and consumer needs.
Open FAQYes. We operate consumer panels globally, providing comparable insights across regions.
Open FAQConsumer panels provide continuous or regular insights, depending on design.
Open FAQDeliverables include trend reports, segmentation analysis, and strategic recommendations.
Open FAQFMCG, retail, healthcare, and financial services are common users.
Open FAQPanels include general population, specific demographics, and niche audiences.
Open FAQRelated services
If your brief involves a wider commercial question, these related services may also help shape the right qualitative, quantitative or mixed-method approach.
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Find out moreStart a research brief
Tell us which consumers you want to understand and how the results will inform a product, service or marketing decision.