Consumer Panels (General)

MRFGR provides access to groups of people recruited to take part in market research. We can help with consumer, business and specialist panels, including bespoke groups for repeated studies. Choose support with recruiting and managing a panel, collecting responses or analysing the results.

Consumer Panels (General)

Discover a broad spectrum of research services designed to provide deep insights into various markets and consumer behaviours. From B2C consumer insights to B2B panel services, and specialised panels, our offerings cater to all your market research needs. Gather reliable data and actionable insights to drive your business decisions and stay competitive.

Consumer panels in a nutshell

  1. Define the audience

    Set out the consumers, usage criteria and markets your research needs to cover.

  2. Choose the panel approach

    Consider an existing panel, a bespoke audience or ongoing panel management according to the brief.

  3. Plan data collection

    Agree survey questions, participation requirements and the analysis you need from the responses.

Share who you need to reach and whether this is a single study or a programme of research over time.

Exploring B2C Consumer Panel Insights

Gain valuable understanding of consumer behaviours, preferences, and trends through our B2C Consumer Panel Insights service. Leverage our extensive panel of respondents to gain in-depth knowledge and make informed business decisions.

Enhancing Strategies with B2B Panel Services

Access critical insights from our curated panel of business respondents. Understand the needs and preferences of other businesses, refine your B2B strategies, and enhance your marketing approaches.

Efficient Panel Development & Management

Ensure your research panel is well-maintained and engaged with our development and management services. Build and manage panels that deliver reliable and consistent data, essential for ongoing research success.

Transforming Data with Panel Analysis & Reporting

Benefit from comprehensive analysis and clear reporting to make informed decisions based on your panel data. Transform raw data into actionable insights with our analysis and reporting services.

Global Insights through International Panel Research

Understand global markets and consumer behaviours by accessing diverse respondents from various countries. Refine your international strategies with our global insights.

Engaging with Online Community Panels

Connect continuously with your audience and gather valuable data through engaged online communities. Real-time feedback from online community panels informs your business strategies.

Leveraging Mobile Panel Research

Reach respondents on the go and collect data efficiently with mobile technology. Mobile panel research harnesses the power of mobile surveys for timely insights.

Targeted Insights with Specialised Panels

Focus on niche markets and specific demographics to gain tailored insights. Access industry experts or unique consumer segments to inform your strategies with specialised panels.

Customising Solutions with Custom Panel Services

Design and implement bespoke panels tailored to your unique research needs. Custom panel solutions deliver precise, relevant insights for your business.

Long-term Trends through Longitudinal Panel Studies

Track changes over time with longitudinal panel studies. Understand how attitudes and behaviours evolve and gain deep insights into long-term trends and effects.

Some of the organisations we have worked with

These organisations and the feedback below relate to MRFGR projects across our services.

What clients say about MRFGR

Feedback from other MRFGR projects.

Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.

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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.

The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.

Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.

For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.

MarkHeathrow Express

MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.

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I highly recommend Matthew & Paul - they're fab!

OliviaConfidential Client

When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.

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I was extremely happy. And, more importantly, so was my client.

SebastianNHS

MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.

RichardVodafone

Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!

LukeSky

MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.

MurrayNottingham University

It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.

SusanneNescafe

Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.

RichardSolicitors Regulation Authority

I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.

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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.

AmyFebreze

The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.

RachaelCountrywide

We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.

Theoe.on

MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.

DougConfidential Client

Consumer Panels (General) FAQs

Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.

Browse all FAQs
What are consumer panels in market research?

Consumer panels are groups of individuals recruited to provide feedback on products, services, or experiences over time. They allow businesses to track changing attitudes, behaviours, and trends consistently.

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What outcomes can businesses expect?

A consumer panel gives you feedback from an agreed audience. You can use that feedback to compare ideas, understand preferences or track views over time, depending on the study design.

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Why are panels valuable compared to ad-hoc samples?

Panels provide continuity and consistency. They allow for repeated measurement with the same individuals, delivering richer insights into changes in perception and behaviour.

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Are panels only domestic or do you run international ones?

We manage both domestic UK consumer panels and international panels, ensuring cultural and market-specific nuances are captured.

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What deliverables are provided?

Depending on the agreed study, you may receive panel profile statistics, survey results and recommendations. We confirm the data, reporting format and any analysis before work starts.

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Do you provide both B2C and B2B consumer panels?

Yes. We offer general consumer panels for B2C research and also recruit bespoke B2B panels to provide insights from decision-makers and professionals.

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How are consumer panels recruited and maintained?

We recruit panellists using screening processes to ensure demographic and behavioural representativeness. Ongoing engagement, incentives, and data quality checks maintain panel reliability.

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What outcomes can I expect from using consumer panels?

Panels provide rapid, reliable access to participants, delivering timely feedback and longitudinal insights that inform strategy, product design, and communications.

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Discuss consumer panels (general)

Share who you need to reach and whether this is a single study or a programme of research over time.

Discuss your project