A friendly & affordable market research agency | London, Manchester, Birmingham, Leeds & Hull | Works worldwide | Get a SAME-DAY, no obligation quote. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below are 'all' our market research services. Market Research Services (filtered by 'What You Get / Deliverables') First Prev 1 Page 1 Next Last Advertising Effectiveness Research Advertising Effectiveness Research evaluates the impact of your marketing campaigns, providing insights into how well your ads engage and influence the target audience. This service uses advanced analytical tools and methodologies to measure key metrics like brand recall, engagement, and ROI. By understanding these metrics, we help you refine your strategies, ensuring your advertising efforts are both effective and cost-efficient, paving the way for enhanced future campaigns. Find our more Audience Research Audience research is crucial for customizing marketing efforts to match the specific needs of your target market. It combines qualitative and quantitative methods to gather detailed insights into consumer behaviors and preferences. Effective audience research ensures marketing strategies are resonant and aligned with customer expectations. The continuous adaptation to market trends through audience research helps businesses stay competitive and responsive, turning challenges into opportunities for growth. Find our more B2B Panel Services B2B Panel Services are crafted to help businesses understand the needs and preferences of other businesses. Utilising our curated panel of business respondents, you can gather critical insights to refine your B2B strategies. Enhance your business relationships and marketing approaches with data-driven decisions. Find our more B2C Consumer Panel Insights B2C Consumer Panel Insights provides valuable understanding of consumer behaviours, preferences, and trends. Leveraging our extensive panel of respondents, you can drive business decisions and strategies with precise, actionable data. Stay competitive by making informed choices based on the latest consumer insights. Find our more Brand Awareness & Tracking Explore essential strategies to boost your brand's visibility and recognition. Learn about effective tracking methods and how to apply insights to refine your marketing efforts. Gain a competitive edge in today's market by understanding brand awareness. Find our more First Prev 1 Page 1 Next Last 80 Results CLEAR TAGs ALL Services Filter by Tags (Option F - by what you get) 1. Insights Reports 2. Media-Based Feedback / Visual Content 3. Datasets & Tabulations 4. Participant Access & Recruitment Lists 5. Strategic Recommendations / Validation 6. Operational Services The following results have been specifically filtered to show 'All' our market research services, but filtered by 'What You Get / Deliverables'. Use the research category TAGs below to filter the results further. Additionally please note that our navigation above, under 'Services & Sectors', breaks out our market research offerings into other convenient descriptive types, such as by 'Category', 'Sector', 'Entity Type', or by 'Other' easily identifiable requirements e.g. by 'When it's Used in a Project'. Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today

MRFGR tests names, logos and creative concepts with audiences to refine ideas before launch. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below is one of 76 market research services we provide. Market Research Services Concept Development (Logo, Idea, Name) & Testing Quickly Test & Validate Your Business Names, Logos & Concept Ideas Be confident in your ideas through validated research results from a reputable international market research agency. Perfect for: Entrepreneurs | VC's, Angels & Syndicates | Business Incubators | Marketing & Creative Agencies | Branding & Design Agencies | Companies with Frequent New Product & Service Release Lifecycles. - LOW COST - £749 + VAT - SAME-DAY FEEDBACK. - CONFIDENTIAL NDA MANAGED & ASSURED. - Test Name or Brand or Concept or All Together (Same Price). - 100 People from our Select, Screened & Continually Monitored Consumer Panel. - Quick & Easy Onboarding. - Hands-off, No Fuss, Fully Managed by Our Team. Finally a way to have confidence in your ideas and know you've made the right decisions through market research consensus. Submit an Enquiry All Research Services List Currently our idea testing service is utilised mainly by UK & US clients wanting to test their business name, logo and/or concept ideas through our dedicated feedback panel of either 100 UK Consumers or 100 US Consumers (we can also provide a mix of both where required). We are expanding our panels all the time so if you have a particular country outside the UK or US that you’d like to test your idea on we can certainly accommodate these types of requests e.g. Sweden, Japan, China, Israel, Australia, or other country panels. Our usual client base for idea testing is ideally suited to entrepreneurs, venture capitalists, business angels, investment syndicates, business incubators, marketing & creative agencies, branding & design agencies, or any large companies that have a high volume, fast pace, new product and service offering type model. Clients - Who Typically Tests Ideas with Us? Clients who wish to test an idea will experience a very efficient and simple onboarding process. We pride ourselves on not being a self-serving platform and instead provide a highly personalised and hands-on expert service through our friendly and knowledgeable internal team. In a nutshell, you tell us what you want to test, we tell you how we usually go about the process of testing (we have a tried and tested survey methodologies) and then we manage the whole process for you; from survey design & delivery, panel response management, through to final reporting. Our team are happy to work via any and all communications methods including telephone calls, video chat, and/or email. We generally operate on Greenwich Mean Time (GMT) 9am - 5pm when all our teams are in the offices, but for clients outside this time zone we can make specialist arrangements to ensure you can speak to us at any time that is convenient to you. In a nutshell, in terms of your time, the whole onboarding process can take as little as 15 mins, and then we can just get on with the job and get those results to you within a 24 hour window. Onboarding - What is the Onboarding Process? Obviously one of the main concerns with testing ideas of any type are the protection of those ideas. To this end we take Non Disclosure Agreements (NDAs) very seriously. Generally, not only will we sign a NDA with you as the clients but all our surveys are pre-programmed with a digital NDA which the respondent has to check and accept before they continue with the survey and assessment of the ideas proposed. Where required, we can also change these NDA scripts to your own preferred version. Additionally, it should be noted that all our respondents are selectively screened and professionally verified by our internal teams, so not only do we record their agreement to an NDA - along with their associated IP address - but we also have their associated details. This means in the ‘extremely’ unlikely event of someone contravening their NDA agreement we have the information and means for a successful action to be taken against them. NDA - How do you Protect my Ideas? We advise to use our own surveys and question format, but are equally open to using your own survey and questions if you so prefer. We can work with most survey technology solutions including 'LimeSurvey', ‘Qualtrics’, ‘Survey Monkey’, ‘Google Forms’, ‘Optimal Workshop’, ‘Qualaroo’ and many more. The four types of idea testing survey include: Name Testing An example of the survey for testing names can be seen here. Logo Testing An example of the survey for testing logos can be seen here. Concept Testing An example of the survey for testing concepts can be seen here. (All the Above) Testing An example of the survey for testing all of the above including names, logos and branding in one go can be seen here. Surveys - Types/Examples The core of our business and our oldest most successful service has always been respondent selection & panel management; we’re basically ‘the’ experts in this area and we’ve got 1000s of clients that can attest to this fact. To that end, we really know our stuff when it comes to creating panels, and the ‘Ideas Panel’ used for this particular service is no exception. At the moment, we have two dedicated idea testing panels, one for the UK and one for the US, both with 100+ (we always over-subscribe the panel to allow for contingency and attrition) panel respondents. All of the respondents have been specially selected on a variety of factors, including assessment of their past interaction with us on our other market research projects across the years. Basically, we want to ensure that anyone taking a survey in the assessment of our clients’ business ideas/logos/concepts are fully invested and make considered responses (as opposed to blindly blasting through a survey without much thought). So not only do we have a very good relationship with them, but we also have supportive underlying technologies that - for example - report to us on how long an individual spends on a specific question (or set of questions) and thus continually monitor their interaction and assure us of their invested participation. The Panel - How it’s Made Up and Managed The final result deliverables come in the form of a spreadsheet (all the typical export types are available) with all the responses, which can easily be manipulated to tease out any further information or trends. Should you need to present the findings to an investor or important stakeholders, we can as an extra service (as mentioned below) provide an executive report supporting findings. All findings are backed by MRFGR as proof of professional validation. Deliverables - How do I see the Results? We know our express idea test concept is a very well received, tried and tested service, but we’re not restricted in how we execute this provision. Sometimes clients want something slightly different to the norm and in those instances we can certainly discuss and include these where applicable. For example some clients request the following additional services/requirements: Different countries other than the UK & US panels; A mix of the UK & US panels (usually 50/50 split); Additional country panels e.g UK, US and China. More specialist panels e.g. UK Marketing Expert Panel, US Medical Panel, etc. Additional questions to those advised via the standard Express service. Different reports outputs; And many more such change requests. In these instances we can support nearly all requests but they will change the price and timings of the project. A quote can be easily provided on request. Extras - What if I Need Something Slightly Different? It should be noted that this is one of many of MRFGR’s market research services. Usually the idea testing service is used to get a very quick response on an early stage idea. In many instances the results of such a survey further highlight additional areas of research, or the results lead to the creation of a new product or service that at some point then requires additional qualitative and quantitative research to ensure the very best results amongst their target demographic (and ultimately to dramatically increase revenues). Such services can be seen linked below, but should you have any questions or queries about these services or you want to know how to get the most out of the market research process, please do not hesitate to contact us for some FREE NO OBLIGATION advice. Continuing On - Further Qualitative & Quantitative Market Research. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Testimonials What our clients say "Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough. Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes. The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data. Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations. For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended." Mark Heathrow Express "MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries. I highly recommend Matthew & Paul - they're fab!" Olivia Confidential Client "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client Google 125+ Reviews Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. The Most Frequently Asked Questions & Answers Related To This Page

A friendly & affordable market research agency | London, Manchester, Birmingham, Leeds & Hull | Works worldwide | Get a same day, no obligation quote. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below are our Research Support services. Research Support Services First Prev 1 Page 1 Next Last Data Processing, Tabulation & Analysis Data Processing, Tabulation, and Analysis services transform complex data sets into clear, actionable insights with precision. Through rigorous processing and advanced tabulation techniques, these services extract meaningful patterns and trends, empowering businesses to make informed decisions. Tailored analysis and detailed reporting ensure that insights are both accessible and strategically valuable, driving performance and competitive advantage. Find our more Desk Research Desk research, or secondary research, involves analysing existing data from reports, studies, and online sources. This method offers a quick and economical way to gather valuable insights without conducting new surveys. It's ideal for market analysis, competitor benchmarking, and identifying trends. Utilising multiple credible sources ensures comprehensive and reliable findings, guiding informed business decisions. Desk research saves time and resources while providing a thorough understanding of the market landscape. Embrace desk research to stay competitive and make strategic decisions with confidence. Find our more Fieldwork Support Fieldwork support ensures seamless and accurate data collection for market research projects. From participant recruitment to comprehensive data management, experienced teams handle face-to-face interviews, online surveys, and focus groups. Using advanced technology for data accuracy and security, end-to-end support covers planning, logistics, and ethical compliance. Fieldwork support makes market research projects easier and ensures their success, allowing clients to focus on understanding their market and making the correct strategic decisions. Trust our fieldwork support to handle the complexities and deliver reliable results for impactful insights. Find our more Market Research Planning & Strategy Research Planning & Strategy involves creating a detailed roadmap to guide business decisions based on data and insights. Key elements include developing a tailored research plan that aligns with specific business goals, using a variety of data collection methods to gather robust and reliable data, and conducting thorough analysis to identify trends and opportunities. The insights gained are then translated into actionable strategies to drive business growth. Continuous monitoring and adaptation ensure the business remains responsive to changing market conditions, helping to maintain a competitive edge. This comprehensive approach is essential for making informed and strategic business decisions. Find our more Moderators Find our more First Prev 1 Page 1 Next Last 8 Results The following results have been specifically filtered for only those market research services that would be classed as 'Research Support Services'. If you would like to see 'All' our market research services please click here . Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today

MRFGR audience research helps organisations understand behaviours, preferences and media consumption. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below is one of 76 market research services we provide. Market Research Services Audience Research Audience research is a crucial component of effective marketing and communication strategies. It involves collecting and analysing information about the demographics, behaviours, and preferences of your target audience. This research helps businesses tailor their products, services, and messaging to meet the specific needs and desires of their customers, ensuring that marketing efforts are focused and effective. Submit an Enquiry All Research Services List Audience research offers direct insights into the heart of your target market. By understanding who your customers are and what they value, you can create marketing campaigns that resonate deeply, increasing engagement and loyalty. This method is not just about gathering data; it's about connecting on a personal level, ensuring your message is not only heard but also appreciated and acted upon. Whether you’re launching a new product or refining an existing service, audience research confirms that your efforts align with customer expectations and market demand. Benefits of Audience Research There are several methodologies for conducting audience research, each with its strengths. Qualitative techniques like focus groups and in-depth interviews provide a deep understanding of consumer motivations and attitudes, while quantitative methods like surveys and polls offer measurable insights into consumer behaviours and preferences. Combining these approaches gives a comprehensive view of your audience, allowing for more targeted and effective marketing strategies. Techniques Employed in Audience Research To conduct effective audience research, start by clearly defining your objectives and the information you need to achieve them. This clarity will guide the design of your research, helping you choose the right questions and the appropriate methodology. It’s also crucial to ensure that your research reaches the correct audience segments to gather relevant and actionable insights. This might mean segmenting by demographics, behaviours, or even consumer attitudes. Implementing Audience Research Audience research is an invaluable tool that not only provides deep insights but also empowers your business to stay agile and responsive in a dynamic market. Embracing the challenges of audience research, such as ensuring data relevance, avoiding sampling bias, and maintaining engagement, transforms these potential hurdles into opportunities for refinement and growth. By consistently applying the latest techniques and approaches, your business can obtain high-quality insights that lead to more effective strategies and robust outcomes. Moreover, the necessity for ongoing audience research is an advantage, keeping your business at the forefront of market trends and consumer preferences. This continuous cycle of feedback and adaptation helps ensure that your services remain compelling and competitive, allowing you to effectively meet the evolving needs of your customers. Opportunities in Audience Research Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Testimonials What our clients say "Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough. Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes. The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data. Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations. For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended." Mark Heathrow Express "MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries. I highly recommend Matthew & Paul - they're fab!" Olivia Confidential Client "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client Google 125+ Reviews Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. The Most Frequently Asked Questions & Answers Related To This Page

MRFGR tracks brand awareness and performance over time, giving you clear measures of growth and visibility. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below is one of 76 market research services we provide. Market Research Services Brand Awareness & Tracking What is Brand Awareness and Tracking? Brand awareness refers to how well your target audience recognises and recalls your brand. Tracking this awareness helps businesses measure the impact of marketing efforts, ensuring your brand stays top of mind amidst competition. This guide explores essential strategies and tools for effective brand awareness tracking, tailored for both newcomers and those seeking to refine their existing efforts. Submit an Enquiry All Research Services List Understanding the level of recognition your brand achieves is crucial for strategic planning and targeted marketing. By measuring how familiar your target market is with your brand, you can adjust marketing strategies to improve visibility, engagement, and ultimately, consumer loyalty. Regular tracking allows you to respond to changes in market dynamics swiftly, maintaining or boosting your brand's position in consumer consciousness. Why Measure Brand Awareness? Surveys and Polls: Conduct regular surveys to gauge unaided and aided brand recall. These can provide direct insights from consumers about how well they know your brand compared to competitors. For brand tracking studies, our brand awareness survey sample size calculator can help you estimate the number of responses needed for reliable reporting. Social Media Monitoring: Utilise tools to monitor mentions, hashtags, and engagements across social platforms. This not only measures recognition but also sentiment and interaction levels. Search Volume Analysis: Monitor how often your brand is searched for on search engines. Increased search volume can indicate higher brand awareness and interest. Key Techniques for Tracking Brand Awareness Embrace brand tracking software to automate data collection and analysis, providing real-time insights into brand performance. These tools can measure a range of metrics from social media engagement to search frequency, enabling marketers to focus on creating impactful content and campaigns rather than manual tracking. Leveraging Technology for Efficient Tracking Use the insights gathered from tracking to refine your marketing strategies. If awareness is low, consider campaigns that boost visibility. If recognition is high, focus on conversion strategies. Tailoring your approach based on data-driven insights can significantly enhance the effectiveness of your marketing investments. Applying Insights to Enhance Marketing Strategies Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Testimonials What our clients say "Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough. Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes. The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data. Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations. For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended." Mark Heathrow Express "MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries. I highly recommend Matthew & Paul - they're fab!" Olivia Confidential Client "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client Google 125+ Reviews Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. The Most Frequently Asked Questions & Answers Related To This Page

MRFGR conducts in-home and doorstep interviews to capture authentic, detailed consumer feedback. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below is one of 76 market research services we provide. Market Research Services In-Home / Doorstep Interviews In-home and doorstep interviews bring the unique advantage of meeting respondents in their own environments. This approach allows our researchers to gather in-depth, qualitative data directly from participants in their own comfortable settings. By conducting surveys right at the doorstep, we ensure genuine, spontaneous responses that reflect true consumer behaviour and opinions. Submit an Enquiry All Research Services List Our doorstep approach enables a personal connection that is often missing in other data collection methods. By engaging face-to-face, our interviewers can observe non-verbal cues and adjust questioning in real-time, ensuring clarity and depth in the responses. This personal touch not only enhances the quality of the data collected but also builds trust and cooperation from respondents, leading to more insightful and reliable outcomes. Personal Engagement Every client has unique needs, and our in-home and doorstep interviewing services are fully customisable to meet these specific requirements. Whether targeting particular demographic groups or exploring specific consumer behaviours, our approach is tailored to deliver precise results. Our flexible scheduling allows us to conduct interviews at times that are convenient for the respondents, increasing participation rates and the quality of data. Flexibility and Customisation Leveraging the latest technology, our interviewers are equipped with digital tools to capture and upload data instantly. This seamless integration of digital devices ensures that the data is accurate and quickly available for analysis. Whether using tablets, smartphones, or laptops, our technology-driven methods make doorstep interviews as efficient and effective as possible. Digital Integration We uphold the highest standards of privacy and ethics during our in-home and doorstep interviews. Our team is thoroughly trained to conduct these sessions with the utmost respect for the respondent's privacy and surroundings. This careful approach ensures compliance with ethical guidelines and contributes to the reliability and accuracy of the data collected, while keeping respondents comfortable and at ease. Ensuring Respondent Comfort During Home Interviews Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Testimonials What our clients say "Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough. Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes. The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data. Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations. For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended." Mark Heathrow Express "MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries. I highly recommend Matthew & Paul - they're fab!" Olivia Confidential Client "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client Google 125+ Reviews Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. The Most Frequently Asked Questions & Answers Related To This Page

MRFGR omnibus surveys provide fast, affordable insights by sharing research costs across multiple clients. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below is one of 76 market research services we provide. Market Research Services Omnibus Surveys Omnibus surveys are cost-effective, multi-client surveys that provide a broad range of data from a single sample. By sharing costs among multiple clients, you get valuable insights at a fraction of the cost. This approach makes comprehensive research accessible to businesses of all sizes. Submit an Enquiry All Research Services List Omnibus surveys reduce individual costs by sharing them among multiple clients. This approach makes high-quality research accessible and affordable, especially for smaller businesses or specific projects. By pooling resources, you can achieve significant savings while still gaining access to valuable data. Shared Costs We conduct omnibus surveys at regular intervals, allowing you to track changes and trends over time. This ongoing data collection provides a continuous stream of insights to inform your strategies. Regular surveys help you stay up-to-date with market dynamics and adjust your strategies accordingly. Regular Intervals Our omnibus surveys cover a wide range of topics, from consumer behaviour to brand awareness. This diversity ensures you can find relevant insights regardless of your industry or research focus. Each survey wave includes questions from various clients, offering a comprehensive view of different market aspects. Diverse Topics With our efficient processes, you receive quick results from omnibus surveys. This timely data allows you to make informed decisions swiftly, keeping you ahead of the competition. Our streamlined reporting processes ensure that you receive clear and actionable insights without delay. Quick Results Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Testimonials What our clients say "Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough. Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes. The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data. Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations. For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended." Mark Heathrow Express "MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries. I highly recommend Matthew & Paul - they're fab!" Olivia Confidential Client "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client Google 125+ Reviews Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. The Most Frequently Asked Questions & Answers Related To This Page

MRFGR surveys measure employee engagement and satisfaction, helping organisations improve workplace culture. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below is one of 76 market research services we provide. Market Research Services Employee Engagement and Staff Satisfaction Surveys Discover your employees' strengths and weaknesses. Learn from them and boost your business performance today. Your employees are the cornerstone of your business, they represent your brand and are the face of the products you bring to market. They are your identity, at least as far as the customer is concerned. Happy and engaged employees give a higher performance in sales, service, and productivity. They will trounce your competition and give your customers a superior experience. How can you ensure that your employees are knowledgeable, growing, inspired, and delivering to the best of their ability? Your employees are your greatest advocates, so it’s vital that you make sure you’re getting the best from them and drive staff satisfaction. Submit an Enquiry All Research Services List We will spot emerging needs in training and development. Demonstrate how you can encourage your employee’s strengths and fix their weaknesses. We will use our comprehensive survey platform to understand what your employees think of the brand they represent and assess how their work strategy could improve your customer’s journey. We’ll give you the results with an extensive white-label report that fully analyses your employee performance with advice on the next steps to take. Identify the Areas that Require Growth and Improvement. What does your brand mean to them? Do they have daily/weekly goals and targets? Are they happy within their current role? What do they enjoy about serving customers? How are they making the customer’s experience even better? Learn from your employees and build on their skills. Ask your Employees the Right Things How engaged and happy your employees are. How knowledgeable they are with your brand. The impact of employee engagement on customer satisfaction, profits and turnover. Strengths and weaknesses in your business. Substantial areas of improvement for employee motivation. and at lot more! We will help you formulate a plan to tackle these insights and transform them into actionable data that can help boost your employee performance. Our MRFGR Employee Motivation Survey will Discover: Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Testimonials What our clients say "Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough. Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes. The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data. Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations. For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended." Mark Heathrow Express "MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries. I highly recommend Matthew & Paul - they're fab!" Olivia Confidential Client "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client Google 125+ Reviews Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. The Most Frequently Asked Questions & Answers Related To This Page

Build custom panels with MRFGR to reach your exact audience, delivering accurate data and actionable insights. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below is one of 76 market research services we provide. Market Research Services Panels (Bespoke) Get Survey Responses from our Extensive UK & Worldwide Panels of Consumers, Businesses & Specialists. Utilise our extensive UK & International market research panels for consumers, businesses and specialist individuals (finance, legal, medical and more). both online (surveys and polls) and offline research projects (focus groups, depth interviews, workshops, surveys, etc); any panel type is available including 'specialist panels' i.e. medical, legal, commercial and bespoke panels that are catered to your more specific need e.g. business class travellers, microsoft (.NET) coders; specialist short (1 - 3 weeks), medium (1 - 6 months) or long term (6 months plus) recruits for ‘custom’ panels; highly skilled team to advise and comment on project requirements; panels can be both anonymous and non-anonymous; self management or MRFGR team management options available; fully GDPR compliant - we'll take care of the necessary legal steps included with consent documentation. Submit an Enquiry All Research Services List MRFGR can provide you with access to a set of wide, varied and statistically valid pre-built panels from across the globe, available for both qualitative and quantitative market research methods. Generally, we can provide any market research sample that you require, whether you need a specialist or hard-to-reach audience (e.g. doctors, lawyers, high level business executives), consumers, or residents of a specific area, while bespoke panel crafting is available for targets that might not already be available in any of our pre-built panels. Running the panel yourself is possible, but for those who are too busy and need a helping hand, MRFGR offers an effective project management solution where we'll keep up the day-to-day maintenance for you. This includes reminders, keeping in touch with panellists to ensure high-levels of engagement, posting/moderating questions or group discussions, distribution of products or physical merchandise, and incentive handling. Consumer, Business & Specialist Market Research Panels When a target audience is too specific or not already available on a pre-built panel, we will craft that panel for you specifically. High-quality and engaged participants will be sourced through our expert respondent recruitment team based around the exact requirements, and within an advised period of time you will have full and total access to the panel as when you need them. Unlike the competition, we actually speak to our panellists. Unfortunately the market research panel market is teeming with what could only be described as trash panels, generally made-up from unconfirmed email list providers, dubious company partnerships, or in the worst cases, responses coming from automated reply programmes or a data entry based externally and completing 1000’s of a surveys a day. Market research panel providers that state they have ‘the largest’ and most internationally spread panels have little in the way of control measures to ensure that their respondents are not only real, but are of good quality; after all how could they when they purport to have over 6 million members? Although we don’t attest to be the largest panel out there, unlike many of the other market research panel providers MRFGR can ‘guarantee' real, high quality panel members. You can also rest assured that all panellists engaging with your study will be contacted prior to your first moment of contact, and their criteria will be reassessed to make sure that they're still relevant for your particular specification. Our Bespoke panels are ideal for reaching specific Audiences MRFGR are unique in that our primary specialism is respondent recruitment for focus groups, depth interviews, mystery shoppers, and hosting of what we’d call ‘real-world, off-line’ projects, hence our panel is being used constantly for ‘real-world’ market research projects. This means that it would be very difficult for non-genuine or fake participants to exist in this circumstance, and for those that have not yet taken part in research, they have been pre-screened through our comprehensive registration process and often also spoken to in assessing their suitability for other such off-line market research projects, and will always be spoken to thoroughly before they take part in your own panel as well - if indeed they are selected. As an extra service we even provide the option of receiving non-anonymised data in a fully GDPR compliant format. We operate on consent as our primary legal basis and are happy to handle all the necessary 'legal work' and documentation involved in making this happen. Our data protection office will also be on hand throughout the entirety of your project if you have any GDPR questions specifically. We guarantee no-one else in the industry can even purport to going to these lengths to ensure quality market research panels! We can ‘Guarantee’ High Quality Market Research Panel Members All respondents on our market research panel are asked to complete a series of 84 questions in their own time, which ensures we have a wide understanding of each individual. When a project is presented by the client, we filter the panel database according to the strict screening requirements, these panel members are then invited to take part in the survey/poll and - as an extra insurance measure - are then re-screened via the online survey form. The MRFGR Panel System and Registration Process The questions posed to every respondent who wishes to take in our market research panel are as follows: Personal Information Email Location – country/town or city/address/postcode Main contact number Gender Date of birth Nationality Ethnicity Religion or belief Language(s) spoken Marital Status Living situation Household income Number of children (whether they’re below 18, above 18, and living at home is specified) Number of pets Political Views Political party most recently favoured Past favoured political parties Health Whether they smoke, what they smoke, how often they smoke Average weekly alcohol units Diet preferences Medical conditions Work situation What they currently do for work (full-time, part-time, student, retired, etc) Business/company name of where they work General industry of where they work Specific work industry Job titles Level of work Company size Personal income Utility Providers Water provider Gas provider Electricity provider Communication providers Landline/telephone provider Mobile provider Broadband provider Technology Usage Average weekly internet usage Average daily mobile phone usage Number of mobiles Phone manufacturers Phone models Number of tablets Tablet manufacturer Tablet models Number of laptops Laptop manufacturer Laptop models Number of desktops Desktop manufacturers Desktop models Food habits Favourite eateries Favourite take-away food Favourite food brands Favourite foods Sports/Hobbies Interests or hobbies Reading Preferred magazines (print or digital) Preferred newspapers Clothing Clothing brands Drinks Favourite soft drinks Favourite alcoholic drinks Media Average weekly TV viewing Satellite/cable providers Favourite film genres Favourite TV channels Favourite TV shows Streaming TV & Film providers used Favourite radio channels Favourite radio shows Streaming audio providers (for music, shows, etc) Banks and Insurance Banks Car insurances Motor bikes insurances Pets insurances Travel insurances Home contents insurances House insurances Landlord insurances Life insurances Critical illness insurances Personal accident insurances Private medical insurances Commercial insurances Vehicles Cars owned & their manufacturers Motor bikes own & their manufacturers Shopping Preferred supermarkets If you would like to know more information about market research specialist and custom research panels please click here and you will be diverted to the specialist ‘question and answer’ section pertaining to this area of interest. For more information on how MRFGR can specifically help you to access the right panels for your market research, please contact the MRFGR team. The 84 Questions Posed in the MRFGR Market Research Panel Registration Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Testimonials What our clients say "Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough. Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes. The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data. Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations. For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended." Mark Heathrow Express "MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries. I highly recommend Matthew & Paul - they're fab!" Olivia Confidential Client "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client Google 125+ Reviews Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. The Most Frequently Asked Questions & Answers Related To This Page

MRFGR hall tests measure consumer reactions to products, packaging and concepts in controlled environments. Services & Case Studies 1. Marketing, Creative, Advertising, Media, & Digital Agencies 10. Other 9. Small Businesses Research 8. Venture Capital, Accelerators, Incubators , & Start-ups Research 7. Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) Research 6. Government & Councils Research 5. NHS, Private Healthcare, Medical Devices, & Pharma Research 4. Charities & Membership Organisations Research 3. University Research Departments (& PhD Students) 2. Market Research Agencies ALL ENTITIES These are include specific research use cases, such as small business, marketing, etc. Research by ENTITY 9. International Operations (IGOs & INGOs) 8. Voluntary & Charity 7. Non-profit 6. Industry Membership Organisations 5. Healthcare 4. Education 3. Public Sector 2. Startups & SMEs 1. Private Sector ALL SECTORS These are broad category areas of research such as education, medical, etc. Research by SECTOR 4. PANELS 3. SURVEYS 2. RESPONDENT RECRUITMENT 1d. Segment & Demographic Research 1c. Research Support Services 1b. Innovative / Tech Research Methods 1a. In-person Research / Qualitative Fieldwork 1. MARKET RESEARCH (B2B & B2C) ALL SERVICES We provide over eigthy market research services, of which are listed from the links below. Research by TYPE by Business/Client Type by the Research Deliverables (What You Get) by the Project Stage by What the Research Focus is Based Upon by When it's Used in a Project by the Research Type & Function These are links to our services listed by various other useful category terms. Research by OTHER ALL CASE STUDIES These are a list of all our market research case studies which are updated regularly. Research CASE STUDIES Blog FAQs Contact Us Submit Enquiry Below is one of 76 market research services we provide. Market Research Services Hall Tests Hall tests, a popular market research technique, are a dynamic and efficient way to garner immediate feedback on a variety of stimuli including products, advertising concepts, or packaging. By inviting participants to a central location, typically a hall — chosen for its high foot traffic and accessibility — hall tests provide a robust platform for real-time reactions and quick data collection from a broad demographic. Submit an Enquiry All Research Services List The success of hall tests hinges on the strategic choice of location. These venues are carefully selected to optimise participant recruitment and engagement. Whether it's testing a new sports drink among gym-goers or gathering feedback from parents on children’s toys, the environment is key. This method not only facilitates a large volume of responses but also enhances the quality of data by engaging participants directly where they are most likely to be found. Selecting the Ideal Location One of the core advantages of hall tests is their ability to deliver instantaneous feedback. As participants interact with your product or concept, their immediate reactions are recorded, providing valuable insights that are both quantitative and, at times, qualitative. This method is especially useful for making quick decisions on product improvements or marketing strategies before a full-scale launch. Real-Time Feedback and Data Collection While hall tests offer a quick and cost-effective way to gather data, they are not without challenges. It’s crucial to craft non-leading questions to ensure unbiased data. Additionally, the range of participants during these tests may not always fully represent the target market, which requires strategic planning to ensure a comprehensive sample. Despite these challenges, the benefits—such as rapid feedback and high participant engagement—often outweigh the limitations. Advantages and Challenges of Hall Testing Our expertise in conducting hall tests ensures that your research is both effective and efficient. We manage every detail from participant recruitment to data analysis, ensuring that you receive not only feedback but also actionable insights. With our tailored approach, we adapt to the specific needs of your product and market, providing you with a detailed understanding of consumer reactions and behaviours. Our service is designed to be engaging and accessible, making it an ideal choice for companies seeking to test their products with real consumers in real-time settings. Get in touch to discover how our hall tests can elevate your market research and help you make informed decisions with confidence. Why Choose Our Hall Test Services? Chat with us If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email. Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less. All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved. We look forward to chatting with you! Get Started with Us Today Testimonials What our clients say "Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough. Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes. The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data. Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations. For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended." Mark Heathrow Express "MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries. I highly recommend Matthew & Paul - they're fab!" Olivia Confidential Client "When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client." Sebastian NHS "MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again." Richard Vodafone "Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!" Luke Sky "MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work." Murray Nottingham University "It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable." Susanne Nescafe "Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them." Richard Solicitors Regulation Authority "I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again." Amy Febreze "The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups." Rachael Countrywide "We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future." Theo e.on "MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR." Doug Confidential Client Google 125+ Reviews Approved Institutional Suppliers to We are approved suppliers to 100s of well known institutions. A small sample are show below. Clients We work with 1000s of end-clients. A small sample are shown below. The Most Frequently Asked Questions & Answers Related To This Page