MRFGR carries out market research with consumers, businesses and other audiences. We help you define the questions, choose suitable methods and gather evidence through surveys, interviews, focus groups or other approaches. The findings can inform decisions about products, services, customers, brands and new markets.
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Market Research is the compass that guides businesses through the complex terrain of consumer and corporate landscapes. Whether you are delving into B2B (Business-to-Business) or B2C (Business-to-Consumer) markets, understanding your audience is crucial. This research is not just about gathering data; it's about unlocking the insights that drive strategic decisions, ensuring your offerings resonate well with your customers or business partners.
Planning market research - b2b & b2c
Clarify what you need to learn about customers, a market, product or business opportunity.
Plan qualitative, quantitative or mixed-method research around the evidence the question requires.
Set reporting needs and stakeholder questions before fieldwork starts.
Tell us the decision, audience and deadline. You do not need to have chosen a research method to discuss your brief.
B2B Market Research targets the needs of companies and professional decision-makers. It's about diving deep into industry trends, understanding corporate behaviours, and identifying the factors that influence business purchases. B2C Market Research, on the other hand, focuses on the individual consumer, exploring preferences, lifestyle choices, and buying habits to help businesses create products and services that delight and engage.
Our bespoke market research solutions offer a unique blend of depth and breadth, tailored to your specific industry requirements. We understand that no two businesses or consumers are the same, which is why our approach is meticulously crafted to uncover the nuances that matter most to you. From in-depth interviews and surveys to cutting-edge analytics, we bring clarity to your most complex challenges.
Investing in quality market research reaps substantial rewards. For B2B enterprises, it means stronger relationships with other businesses, optimised product development, and more effective marketing strategies. B2C companies benefit from enhanced brand loyalty, increased consumer engagement, and targeted marketing efforts that hit the mark every time.
We utilise a range of innovative research techniques to ensure comprehensive coverage of your market. From digital surveys and face-to-face interviews to behavioural analysis and competitive assessments, our methods are designed to capture the fullest picture of your business landscape.
See how our research makes a difference with case studies from our extensive portfolio. We've helped tech startups identify their most lucrative B2B opportunities and enabled major retailers to understand the shifting preferences of their consumer base. Our research isn't just academic—it's a practical tool for real-world success.
Every piece of research concludes with detailed, actionable reporting. We translate complex data into clear, strategic insights that you can act on immediately. Whether it's identifying a new market opportunity or refining customer experience, our reports are designed to guide your next steps confidently.
Stay ahead of the curve by understanding not just where your market stands today, but where it's headed tomorrow. Our forward-looking insights help you anticipate market trends, making sure you're not just keeping up with your competitors, but leading the way.
Through B2C & B2B research, learn how to speak your customers' language. Tailor your marketing messages, product features, and customer service to meet their unique needs and desires. Stronger connections mean better business.
Make informed decisions based on robust, reliable data. Our B2B and B2C market research gives you the confidence to invest in your business, knowing that every move is backed by thorough analysis and expert insights.
Consider us an extension of your team. We're not just service providers; we're partners in your growth, invested in your success every step of the way. From initial consultation to final reporting, we're with you, ensuring your market research delivers the results you need.
Beyond delivering reports, we offer ongoing support to help you implement findings and adjust strategies as markets evolve. Our workshops and training sessions ensure your team maximises every insight gained.
Project examples
A regional business growth organisation needed to understand which campaigns were being recognised and how businesses viewed its support. An online survey of 200 businesses connected brand awareness with campaign recall, business priorities and perceptions of effectiveness.
Read case studyMRFGR clients
These organisations and the feedback below relate to MRFGR projects across our services.
Client feedback
Feedback from other MRFGR projects.
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Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.
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Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.
The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.
Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.
For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.
MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.
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I highly recommend Matthew & Paul - they're fab!
When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.
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I was extremely happy. And, more importantly, so was my client.
MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.
Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!
MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.
It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.
Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.
I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.
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The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.
The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.
We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.
Common questions
Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.
B2B decisions involve multiple stakeholders and longer cycles, while B2C decisions are often faster and more emotional.
Open FAQB2B research studies businesses as customers, while B2C research studies individual consumers.
Open FAQB2B and B2C research deliver actionable insights to grow market share and improve positioning.
Open FAQYes. We manage projects globally with cultural adaptation.
Open FAQThe recruitment cost of a respondent type is generally dependent on three variables, (1) the time frame to recruit, (2) the level of difficulty in terms of the screening requirement/respondent type required, and (3) the number of respondents required (large scale respondent recruits can qualify for discounts depending on certain factors).
For a quick no obligation respondent recruitment quote (we can usually turnaround a quote within minutes of the request) please call or email the office.
Open FAQPrimary research collects new data, while secondary research analyses existing information.
Open FAQIt should be revisited regularly as markets and consumer behaviours change.
Open FAQWe use depth interviews, surveys, panels, and industry analysis.
Open FAQRelated services
If your brief involves a wider commercial question, these related services may also help shape the right qualitative, quantitative or mixed-method approach.
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Find out moreStart a research brief
Share what you need to understand, the audience, market, product, brand or campaign context, plus any existing data or deadlines.